Nothing can help ease the pain of queuing at the Ikea tills like a little piece of humour. This battery POS certainly hit the spot and was teed up nicely when an innocent girl asked her daddy where the cute rabbits live!
Archive for January, 2010
IKEA shows Swedish sense of humour
Friday, January 15th, 2010The clue is in the name…
Thursday, January 14th, 2010
So what does Smoking Gun mean? In recent years the phrase has become synonymous with facts that offer conclusive evidence; the smoking gun proof. Literary origins can be traced to the Sherlock Holmes novel ‘The Gloria Scott’, but for our business it represents the measurability Smoking Gun offers clients to prove the success of its campaigns- a far cry from PR fluff.
Sherlock’s stories were ably told by his loyal companion Dr Watson through his case notes, which can be seen as an early Victorian take on the modern publicist. As such you will notice references to Watson – first name John – in some of our communications, while his trusty service revolver dominates our home page. To read John Watson’s contemporary case notes, simply click here.
3D, it’s the future
Sunday, January 10th, 2010Everyone seems to be going crazy about 3D right now.
There has been an explosion in the number of 3D cinema screens across the UK in 2009 with studios releasing a broad slate of 3D movies, including Disney Pixar’s UP and James Cameron’s Avatar.
A number of 3D television channels are also planned with many viewing 3D as the next natural evolution in media technology after high definition.
ESPN has announced a 3D channel, which will showcase over 80 live sporting events, beginning with the World Cup. Sky is also expected to launch a 3D channel later this year.
However, a recent survey by Ipsos MediaCT found that just 18% of consumers are aware that new 3D TV broadcasts will be available in the near future.
Overall interest in the idea of watching 3D TV broadcasts at home has broad appeal at 40%.Interest rises amongst those aged 15-24 (60%) and among among those who have seen a
film in 3D at the cinema (55%).
The research indicates there is an opportunity for 3D TV, but broadcasters and manufacturers face a considerable challenge in convincing consumers that they should invest in 3D.
The latest 3D movies have helped create an appetite for 3D content, but it is important to keep it in perspective. Less than 1% of televisions sold this year will be 3D capable. Sony predicts that the format will not truly take-off until 2012.
Courtesy of Feather Brooksbank research team / Source: MediaTel/Informitv.com
