Archive for May, 2010

Nike ‘Write The Future’ World Cup TV advert in full length

Monday, May 24th, 2010

The World Cup marketing battleground has just got even bloodier with the unveiling of this, ahem, little effort from Nike! Like the Carlsberg World Cup ad it’s star laden with fantastic production values. Whilst Carlsberg’s effort focuses in on the raw power of what the World Cup means, this one has much more football action and some cheeky nods to the superstar status and marketing power a great World Cup can bring players in the modern social media savvy world.

But enough pre-match chatter, onto the action and judge for yourself which ad wins. For what it’s worth I think we’re into a penalty shoot out…

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Socialnomics 2010 – the Updated Essential Introduction To Social Media

Sunday, May 23rd, 2010

For anyone who thinks social media is a fad or only for media types, this updated film will change your mind forever!

Now you’ve been convinced that you want to use social media – you need to be sure about why, who you want to reach and what you want to achieve. Call us now to work out your strategy for free – 0161 921 8164

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Carlsberg, probably the best World Cup advert so far

Thursday, May 13th, 2010

We love this  World Cup advert. It’s not a particularly clever , nor original idea but it grabbed us and made the hair stand up on the back of our necks. It’s so well executed and gets right to the core of what the World Cup means for England fans.

It’s also well supported on social media including a branded Youtube channel and a host of back stories and celebrities giving their ultimate team talk – lovely online PR and perfect for generating consumer buzz.

Watch it and let us know if you see or hear a better one  anytime soon but in our opinion it’s probably the best World Cup advert so far.

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Successful Entrepreneurs Take Action Says the Bald Man in a Van

Thursday, May 13th, 2010

There is a huge difference between having a great idea and actually turning
it into a business. That huge difference comes in the form of something that
successful entrepreneurs know all about – taking action.

I was reading an article by James Caan from Dragon’s Den recently and he
said the following, ” Five per cent of being an entrepreneur is about the
idea and mindset, the rest is about taking action and accountability.”

5 % is about the idea!

The rest is about taking action.

And as a Performance Specialist who helps people to perform at their best
and get the most out of their life, I know that this is the number one
reason why most people fail to achieve what they really want in their life.

I meet people all the time who have great ideas. They talk about them, they
think about them, they dream about them but unfortunately they very rarely
do anything about them.

Being an entrepreneur is all about taking action. It is about taking
consistent action towards your goals and dreams.

Being an entrepreneur is about taking an idea from your imagination and
turning it into a reality.

And the magical bridge between the two is ACTION.

One major reason why many fail to take the action required to turn their
goals and dreams into a reality is because it can be uncomfortable.  It may
involve doing things you have not done before, stepping outside your comfort
zone, facing your fears and taking risks.

What many people end up doing is putting off the most important actions they
need to take (because these are often the most uncomfortable) and filling
their time with things that are easy and ‘comfortable’.

Successful entrepreneurs on the other hand do the things that are necessary
to get them to where they want to be, no matter how uncomfortable it feels.
Taking massive action is a habit of theirs. They do the most important
things first. Then the other tasks just become a breeze.

So what have you been putting off recently?

Make a list of all the important tasks you need to do, as in the most
uncomfortable things and do the biggest and ugliest one first! The
incredible momentum you will gain from doing this will be well worth the
slight pain you may feel.

Make a habit of getting outside your comfort zone because everything great
you want to achieve in your life is just slightly outside your comfort zone,
so that is where you need to be.

Your habits determine the majority of the results in your life. Make sure
taking big actions is a habit of yours and you will undoubtedly be a
success.

If you want to learn more about being your best and also how I am getting
out of my comfort zone, visit my website to find out
about my UK Tour, where I will be travelling across the UK in a van with a
goal to inspire a million people to make the most out of their life. The tour
starts May 16th 2010.

Wishing you a super day,

“Bald Man in a Van”

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What does your BBQ say about your brand?

Thursday, May 6th, 2010

We’re massive fans of outdoor living at Smoking Gun and don’t let the English weather hold us back.  We’re already busy educating the nation about how to make your outdoor area an extension of your home through the stunning products and design inspirations from Outdoor Chic and BBQ’s are a key part of that.  So you can imagine our delight  when our friend Brian from Key Plus patrol and response unearthed this gem and offered to bring it round for a party:

What does your BBQ day about your brand?

Smoking Gun PR finds its perfect BBQ

Look out for Nando’s marinaded steaks and veggie kebabs being fired your way soon!

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