We’re looking for superb staff to join our team and help us build on the excellent reputation we’ve carved out since launching earlier this year.
With new client wins and an imminent move to a new central Manchester office we have the perfect platform for further growth.
Right now we’ve got PR account manager and account director level jobs in Manchester to help lead and deliver our client work load day to day. Suitable practitioners will demonstrate experience across the board – B2C, B2B and digital.
The candidate will have a keen interest in learning new skills and self development allied to a desire to embrace new technologies, ensuring we deliver the most innovative and effective client campaigns.
It’s not just the skills we’re after though, it’s the right people. We can work with you, teach, train and invest in you to bring your knowledge up to scratch. What we need from you is the desire and hunger to succeed and play a key role in a success story.
You must show a desire to really make a name for yourself as a key component in a fast growing team. We’re looking for people who stand out from the crowd.
The rewards are there for the taking, with no glass ceiling or crowded senior team in place to block progression.
For further information on the package on offer, please email a CV with current remuneration details to firstname.lastname@example.org in the strictest confidence.
Nice work from the RSPCA press office who I assume set up the very funny catbinlady Twitter account – have a look here if you are not one of the 15,000 Tweeters already following it.
If it’s not the work of the RSPCA, if not they should employ whoever is behind it. Excellent use of social media.
Maybe its because we’re in the dregs of silly season, but The Cat in the Bin story seems to have grabbed our collective bored minds and polarised the nation. From hate filled facebook status updates and groups to actual death threats, there seems to be a section of the country that has lost a little perspective on this. Yes, I know, its cruel to put a cat in the bin. I have a cat, I would be very upset if anyone put him in the bin. I get it. However, Lola is OK everybody and remember, worse things happen at sea. And in Pakistan.
But I digress, the rest of us who aren’t wailing and sobbing seem to be playing online games thanks to The Sun and debating if Simon Cowell will sign up the now infamous Mary Bale as the next SuBo. Which could work out well for her, because according to The Sun she’ll need a new job soon….
And they’re talking about her in LA you know, and New York. We’re not the only ones.
Personally, I feel a bit sorry for catbinlady. I agree she is weird, but she didn’t see all this coming did she? Sharp introduction into the world of social media this has been.
As anyone who appreciates Nathan Barley will already know, the world of glossy monthlies, cooler than thou music titles and tight-jean targeting arts publishing is, for want of a better word, odd. In contrast to their daily print media counterparts, it’s about niche markets, creative direction and setting trends.
Or so they were convinced. These days there are plenty of competitors to their style thrones. The vanguards of cool like Dazed, Another, Wire, File, Wallpaper*, Monacle, Vice and co might be safe for now- their circulation rates and ad sales are holding firm. But the fate of other outlets is much shakier.
Remember how much bile was spat in the face of online media before the millennium hit. You have to wonder how NME now feels about nu-school sites like Drowned in Sound and This Is Fake DIY. In music PR online targeting has become second only to national print in terms of importance. So, who’s setting the tone now?
Arguably the old dons got too complacent. Self assured in the fact that content would come to them, they took their eye of the ball and suddenly the game moved on. “Don’t be too harsh”, you might retort. But one look at CMU Daily shows that the arrogance prevails, even as their magazines fail.
Stuart Williams, executive director of Bauer Media, blames the music industry for the publisher’s poor circulation figures as Kerrang! and Q both plummeted in terms of readership. An excuse that would be easy to label ‘a little rich’.
“It’s been a really quiet year for music releases… …Readers want to find out about new and exciting bands and if there aren’t any out there for us to cover then we can’t blame readers for not wanting to spend money on our titles,” he told CMU.
Sorry? The notion that music journalists can have such little passion for their profession is, frankly, offensive. Is it not their remit to break new acts, discover untold gems and introduce artists to wider audiences? Most would certainly think so.
But the real heartache comes from knowing, like many other Brits out there, that 2010 has been far from a quiet scene in music. To pull names out of the air, Tame Impala, Mitchell Museum and Broken Bells all released staggering albums that would fit Q’s readership perfectly. That’s before you even consider the Manchester resurgence spearheaded by Young British Artists, Airship and Stealing Sheep.
Similarly, our friends over at SPHERE Magazine haven’t struggled with content concerning goth, alternative and emo culture. The main difference being that the people at the York based title aren’t funded as well as their established counterparts, but far from causing them to miss out, it seems this constant budgetary worry only makes them work harder.
The magazines in question need to grow up, shut up and stop passing the buck. Don’t blame your industry or target market for a lack of content; blame a lack of creativity, risk taking and forward thought. You’re the best end of the printed word, with an ability to add focus, context and extensive research to any subject.
So please don’t betray your public by pretending you’ve nothing to write about, one search on the internet proves you’re not looking hard enough. Once you start finding those trends rather than following them you might be taken a little more seriously.
Erica Douglas shares her thoughts with us about the world of blogging. Erica’s blog Littlemummy.com is a about parenting and teaching. It is intended to be an archive of ideas, inspiration and discussion, readers can add their viewpoint via the comments button. In simple terms it’s a bit like reality tv in website form, real people, real lives, real problems and real answers.
“You may have heard of this phenomenon called blogging. Maybe a friend mentioned it once or you read one of the Times articles on ‘mummy blogging’. Or maybe it’s just a vague recollection of something ‘geeky and underground’ you heard somewhere.
Well today I want to open the doors to blogging and dispel a few myths.
But first, what is blogging?
The word ‘blog’ comes from it’s original title ‘weblog’, which basically translates into ‘online diary’.
So a blog is an online diary which is designed to be interactive, unlike those lock and key diaries we used to have as kids, you had one of those right?
A blog actively encourages people to read it, the content is viewable by all. Blogs rank very well in search engines like Google so they get a lot of visitors from people searching for various terms. A popular parenting blog may be read by hundreds of people a day.
The other key difference between a blog and a ‘read only’ website is the facility for readers to comment and participate in discussion. Each post has a place for the reader to leave reactions, experiences or advice and bloggers strongly encourage this.
Once you’ve found a few blogs you like check out their sidebar, often there will be a ‘blogroll’ (a list of blogs that the blog author reads).
Myths about blogging:
1.Blogging’s only for professional writers
On the contrary, the majority of bloggers have never published anything in their lives.
2. It’s cliquey
I would say that it’s a close community but one that actively encourages new arrivals.
3. It’s ‘geeky’
Is geeky not fashionable these days? Geek chic and all that!
4. It requires technical expertise
You do not need to be a technical expert. Starting a blog on blogger (www.blogger.com) is a simple process which takes around five minutes. The templates and hosting is done for you, you simply make a few design decisions and begin writing.
5. It costs money
A blog hosted on Blogger is absolutely free.
6. Blogging’s only for the opinionated and self-righteous
Some bloggers like to express an opinion just as some bloggers will go out of their way not to. Blogging is an activity that is wholly representative of society, rich, poor, young, old, opinionated or broad-minded. You will find blogs on all sorts, written by all sorts.
7. Why do bloggers blog?
Bloggers blog for a variety of reasons, to share, to meet, to express themselves.
Many bloggers say that they’ve found the experience to be cathartic. For stay at home parents it’s a way of staying connected to wider society and avoiding isolation. For aspiring writers it’s a chance to self publish and hone their skills. For professionals it’s a way of displaying their skills and building their network.
Bloggers blog for different reasons, there is no ‘one size fits all’ or pigeon holes in the blogosphere, which makes it a dynamic and inspiring place to be.
Most bloggers will tell you that blogging has had some sort of positive impact on their lives, a few will tell you that it has changed their lives completely. I’m certainly in the second category.
So before you discount blogging why not check out a few blogs, leave a few comments and dip your toe into this fabulous community. You don’t know what you’re missing until you go and have a look.”
There’s big news afoot in the world of television. As a form of media it has, with the exception of print, been the worst hit of all the mainstream information platforms.
In terms of advertising revenue, increased competition from the internet, the rapid expansion of Pay Per View (PPV) and subscription services have all taken their toll. By the start of 2009 income from commercials was lower than at any point since the mid-80s.
Welcome 2010. A new decade and, on paper, a new story. This year ITV, the UK’s largest free-to-air commercial television network, saw a 15 per cent rise in income from advertising. There’s an obvious reason why- the World Cup. This value is expected to hold until Christmas, but look further into the future and a familiar, wholly unsettling picture is being painted.
As of October 2010 ITV’s HD services will only be available to satellite subscribers. It’s the first time the broadcaster has ventured into Pay Per View since the ITV Digital disaster of the early noughties. They say advertising will plummet again next year in terms of net value. They also say they’ll use the extra revenue to fund home-made drama. But then they also have a whopping £437 million of debt to take into account, and their current range of original programming offers little in terms of intelligence, and plenty of reasons to stay well clear of the cursed third channel.
Sky itself seems hell bent on securing exclusive rights to all high-end television output by the end of the year. The new HD services from ITV- of significance due to their modernity and popularity as oppose to content- are one thing. But the deal with HBO last week, securing exclusive access to the award winning US studio’s archive of shows, and the apparent negotiations with key HBO rival Showtime AMC, mean that some of the most popular and well made programmes are doomed to a future behind a pay wall for most probably five years. It’s enough to make anyone glad The Wire has come to an end of its gripping narrative.
All of this stands in support of the argument that Sky is buying up quality television without investing in its own. As Media Guardian reported this month on the HBO/AMC deals, the flagship channel of the Britain’s leading subscription service- Sky1- invested less than BBC 1, ITV 1, Channel 4 and BBC 2 on original programming. Of all the ‘majors’ only Channel 5 forked out less for shows. To put it in perspective, the lowest of the big four spenders allocated £312 million for new content, whereas Sky1 had a paltry £70 million in the kitty.
Apparently Sky1′s drama budget is set to triple in the next three years. It had better do, because with 10 million UK subscribers and enormous expenditure on sport the money, it would seem, is flowing fine. One thing that remains clear is that, as with this week’s news that hospital targets are to be scrapped along with restrictions on income from private patients, the fairer Britain we’ve all been hearing about is looking a little further from reality by the day.
Facebook scams are becoming more prevalent as we all know. And its a testament to how annoying much of our friend’s news feed content is these days that a programme to install a ‘dislike’ button caught on so quickly… Farmville, ‘I just coughed and looked out of the window’ status updates, join my Mafia wars…. its endless. I worship the genius who created the ‘hide’ button.
Increasingly we are encouraged to ‘like’ something to see some special ‘hilairous/shocking/disgusting’ content, much of which is just a scam to get you to download an application. Which is what happened with this latest virus. Download the ‘dislike’ button and you’ll be asked to fill out a silly questionnaire which takes your mobile number then charges you money for nothing. And encourages your friends to do the same.
With over 500 million world wide users, and mind boggling one in six visits to a website being to Facebook – its no wonder scammers are coming up with slicker ways to get at your details.
The question is, will our love affair with old FB fizzle out? Doubt it….
Being a Manchester PR agency we’re big fans of Corrie here at Smoking Gun PR, so we were pretty pleased to see Helen Flanagan (or Rosie Wesbter as we know her) in the national press again today. Filming for a special spin off from the show, ‘A Knight’s Tale’, Helen was looking as gorgeous as ever and making the most of a rare bit of Manchester sunshine yesterday.
Her t-shirt caught our eye and we’re working on a comms strategy to launch Strumpet Ale as I type….
Manchester PR agency required for Corrie product launch?
You can’t have failed to have seen the buzz surrounding the ubiquitous Old Spice campaign which has quite literally got the marketing world, well buzzing.
The brainchild of US ad agency (yes ad agency, the behemoth’s allegedly being killed by the rise of digital channels…) Wieden+Kennedy it has created talkability around the globe and despite reports to the contrary, they claim an impressive 107% YOY sales increase.
Watch the video case study here:
The results speak for themselves and the amplification of the advert across social media and PR make this a truly outstanding communications campaign, hats off!
We enjoyed some of the memes that have appeared here’s one we love:
SO it seems that David Cameron’s awareness of the value of PR shines through again. Comparing the country to a failing company of which he must lead the turnaround conjures mental images of him as as the saviour, ingraining himself forever into the nation’s psyche as a hero should he succeed.
It’s a strong metaphor and one that resonates given the severity of the recession and number of major companies we’ve seen struggle due to poor fiscal control.
More tellingly though today he has also moved to avoid a potential PR nightmare, by avoiding aligning himself with cutting free milk for under 5’s. The ‘Iron Lady’ Margaret Thatcher was perhaps the most divisive PM of the last hundred years and whatever your views on her, there’s next to no chance you won’t have heard mention of her as ‘Thatcher, Thatcher, milk snatcher’. She announced cutting free milk for over 7’s nearly 40 years ago in 1971 and still that taunt haunts her.
The current PM has not got it all right however, twice in one day he gaffed at a PM Direct event in Hove. Firstly he had to apologise to the group after stating that ‘Iran has got a nuclear weapon’, which was perhaps a Freudian slip or maybe his intelligence service has actually located some WMD… He followed that up by stating that the UK was the ‘junior partner’ to the US in the fight against the Nazis in WW2. Maybe the Tories are taking the Special Relationship to a new level with a rewrite of history – after all history is written by the victors!
Added to the PM’s other recent foreign policy blunders such as stating that ‘Pakistan exports terrorism’ and telling Israel that Gaza is like a ‘prison camp’, it’s easy to see why Labour’s former Europe Minister, Chris Byrant, has labeled him a ‘foreign policy klutz’ who has his feet ‘planted firmly in his mouth’.
With his PR background, Cameron should be well versed in the art of crisis management to protect his reputation and his standing in the polls. If not it may be time for a refresher course….you know where we are if you need to talk David!
Residents of Manchester can’t have failed to notice that for the last four weeks, Sackville Street was taken over by Thailand’s most famous export – The Lady Boys of Bangkok. Visiting the city for their 10th year, the month long extravaganza has become popular fixture of the summer calendar.
The Sabai Pavilion was packed each night with raucous gangs of hen nights, birthday parties and excitable office workers – a mixture of curious first timers and excited, seasoned fans. Highlights of this year’s show were a stunningly choreographed rendition of Cheryl Tweedy’s Fight for This Love and a mind bending version of Barbie Girl.
The team here at Smoking Gun PR was tasked with ensuring the great and the good of Manchester came along to a Gala night which launched the July residency. A cracking night was had by all, with the cast of Corrie vying for attention with a selection of Manchester WAG’s and of course the stunning Lady Boys themselves.
And a welcome day out took the Lady Boys to a local cricket club for a spot of ball practice, resulting in some fab pictures, picked up by the national & regional media – even up in Edinburgh ahead of The Ladyboy’s Festival stint.
With The Lady Boys now gone for another year, Sackville Street feels a little bit like your house after the Christmas decorations have been taken down – but we’re already looking forward to catching up with them again next July.