Archive for July, 2011

The Blagger’s Blog 29th July 2011

Friday, July 29th, 2011

A weekly roundup of talking points, sans effort

Worth the paper it’s printed on?

Last week there were…

….19 articles published on the Queen’s grand-daughter, Zara Phillips, marrying rugby star Mike Tindall, but when three senior judges found undercover police officer Mark Kennedy guilty of unlawfully spying on environmentalists just 19 stories appeared…

…104 pieces focused on Wendi Deng standing up for husband Rupert Murdoch at the select committee, yet Britain handed over control of Lashkar Gah, the Helmand capital, to Afghan forces and only 48 articles reported on the event…

… and 35 stories were published on the Duchess of Cambridge’s wedding dress being placed on display at Buckingham Palace, whereas Prince Andrew stepped down from his position as UK trade envoy and only 27 articles ran.

(Source: Journalisted)

Weekly high:

Umbro tells us the story of Brazilian defender Carlos Alberto Torres, who went to New York to play for the Cosmos. The city during the 1970s, and a blackout are all visualised via lucid black and white animation, suggesting a contemporary classic.

Weekly low:

Crisis PR expert Tricia Fox writes a blog on the Huffington Post detailing how small businesses could learn from the ‘Amy Winehouse brand’ following the singer’s death, much to the disgust of comments, Tweets, and Facebook posts.

Battle of the Tweets: Manchester vs London vs Los Angeles

Top Manchester #tags (seven days to 28/7/2011)

#mufc #mcfc

#amywinehouse #blamethemuslims

#f1 #oslo

#manchester #1d1year

#thelovelybones #bbcf1

Suffice to say it’s been a dark week in the news, and that’s reflected here, despite football still coming out on top (even though the season’s out). The unfortunate Amy Winehouse and last Friday’s horrific events in Norway are the focal points.

One to watch: smmguide (Social Media Guide- social media marketing tips; 10,645 followers / 72,443 updates)

Top London #tags (seven days to 28/7/2011)

#amywinehouse #oslo

#blamethemuslims #norway

#f1 #imisswhen

#london #win

#1d1year

The fate of a certain young British talent, along with recent violence in Oslo also dominates London. There’s plenty of civic pride back in the UK capital too, and a load of people pretending to be prejudice against a certain faith.

One to watch: andipeters (Andy Peters- TV bloke; 174,940 followers / 22,536 updates)

Top Los Angeles #tags (seven days to 28/7/2011)

#sdcc               #amywinehouse

#imisswhen #comiccon

#la #ithoughtyoulookedgood

#babymakingsong #itsalwaystheuglypeople

They are 5,280 miles away but Los Angelinos share one morbid interest with us Mancunians- Amy Winehouse’s death. On top of that the most image conscious US city proves why that’s the case, and prepares for a comiccon(ference)

One to watch: markdavidson (Mark Davidson – Internet Sales & Marketing Professional; 55,114 followers / 49,140 updates)

(Source: Trendsmap)

That was The Blagger’s Blog, a selection of statements, statistics and noteworthy newsies from across the media and social world, amalgamated, allowing the time-starved professional to start a conversation from thin air.

If there is a success story, blunder, or tweeting town you’d like to see included email hello@smokinggunpr.co.uk or tweet using #blaggersblog. Happy Friday!

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British online video consumption booms (while news falls)

Thursday, July 28th, 2011

It’s always good when things are timely. Here on Mount Street we spend a great deal of our PR expertise trying to look into a crystal ball- whether it’s predicting the next social media trend or public response to a daring campaign- so when new evidence in support of a theory we recently mused on turns up there’s little chance it won’t get noticed.

Again those good people at online monitor Experian Hitwise have been hard at work, with the UK’s web-based activity for June the focus of their efforts. And there are some expected success stories, with social networking seeing a sizeable increase (up 3.4% on the month with 10.6 % on the year), and online video consumption growing by even more (the 3.2% month-on-month gain is dwarfed by a staggering 29.8% growth since 2010).

But News & Media sites saw hits drop by almost 5% since last year, something that was touched upon here just a few posts ago, adding more fuel to the ‘internet news consumption is beginning to wane’ fire. However, there’s an interesting fact to take in here, namely that visits to the online homes of Print has actually seen one of the largest increases- up 12.5% compared with 2010. Whether this means readers are beginning to remember why they bought a newspaper or magazine in the first place (i.e. trained staff working under the shadow of legal retribution) remains to be seen, but whatever the cause there’s obviously consistent interest in the titles with both physical and electronic pages. It’s just a shame those in charge still can’t figure out a decent way of making the latter (and more widely read) type of publication pay.

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‘How far would you go for press coverage?’ asks Smoking Gun MD Rick Guttridge

Wednesday, July 27th, 2011

Rome wasn’t built in a day, but Rupert Murdoch’s empirical influence on British politics ended in one. So how deep does this media rot go?

Allegations are now audible suggesting other titles in the News International group committed similar offenses to the now no more News of the World. As such it doesn’t take much imagination to start pondering on how many unconnected newspapers also fractured this framework of decency, and how many other high profile media types may be called for questioning (mentioning no names, Piers Morgan).

That’s certainly a point irreverent media blog The Fleet Street Blues was quick to point out during the immediate aftermath. Referencing a report from the Information Commissioner’s Office in 2006 (What price privacy now?) the focus is on the use of private investigators by journalists.

This is a common practice, but there is a risk that such sleuths could be employed in order to illegally gain access to information. And, interestingly, according to the cited document, it’s not a Murdoch paper that appears on top of the PI loving pile. Many could be up to much then, or not.

Realistically it’s hardly surprising journalists misbehave, anyone in any contact with the media knows how competitive things are. And that goes for getting coverage too, not just exposing scandal. How far would you go to break news in the media? Would you wait for the perfect story to make, refuse to sex up statistics, and claim the editorial space you feel is rightly yours? Perhaps it would be a wine them dine them job? Maybe you start making things up, or, worse still, break the law?

In reverse, if a PR spins a yarn is it unacceptable for the press to consider turning a blind eye to run with such obviously manufactured content? Is it different if pages need filling and the tale does no harm? It’s not my place to judge, nor would it be wise to, but should anyone else feel obliged to draw a moral line?

From the public perspective it’s easy to understand Jo Reactionary, pointing his angry finger at the media. And that’s fair enough, but this situation also presents us with an opportunity to take a long-overdue look at our own agenda as news consumers.

The hacking story first emerged in 2005 with an article on Prince William’s knee injury. The News of the World was implicated as having illegally obtained details of said misfortune. The paper’s Royal Editor was arrested a year later, but most people outside The Guardian treated the story with apathy until the murder victims of middle England were involved.

As disgusting as that macabre detail is should we not have been appalled way back when all this began? Similarly, Twitter activity following the hacking debacle has been astronomically higher than that of the super injunction debate, which in itself saw hordes of new users adopt the network to get involved. But do both situations not potentially hold equal threats to democracy if public outrage is not sufficient to see legal and political action taken?

I’ll be damned if anyone can predict what happens now after watching a 160-year-old institution- Britain’s largest Sunday paper- closed, seeing Murdoch back out of the BSKYB bid, ongoing arrests and resignations. One thing is for sure though, more people in this world have engaged with the darker side of the press than most want to believe, it’s just nobody seemed willing to accept that until recent events. Let us know your notes on the news, so we can see if they match ours, via hello@smokinggunpr.co.uk, or use the comments form below.

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How to… avoid a brand crisis

Wednesday, July 27th, 2011

A company’s reputation is in the hands of consumers. Fires can start with barely a catalyst, so making sure you know how to douse the flames is essential.

The public have always exerted some influence over the business world, but in the social media age they can bring a corporation to its knees. Twitter is unquestionably democratic, and the nature of the web means scandal goes global in hours, if not minutes. As such a response needs to be swift, meaningful, and well targeted.

It’s a key lesson that must be learnt. Toyota took days to respond to last year’s panic surrounding cars being recalled due to brake and accelerator problems, although they did ultimately win plaudits for their mid term handling of the damaging situation. And more recently Beko’s reputation was burnt to the ground after safety issues emerged concerning models linked to domestic fires, and the company neglected to enlist adequate customer service staff to deal with the panic.

These examples may be due to bad planning, a complete lack of judgement, or (most probably) a combination of both. Either way neither firm’s response was properly thought through. And it’s not just internationally recognised brands that should be prepared, as every business needs to be sure it can keep calm and carry on.  Here are a few pointers to help you prepare for damage limitation.

What is a crisis?

A crisis is not an emergency. Companies consistently encounter serious problems they can’t predict, but only when a brand’s long term reputation is at risk, there is a threat of legal action or widespread public furore can it be called a real crisis. These usually come in two types- the self inflicted, and unexpected.

It’s a self inflicted crisis, not rocket science

Companies get into hot water unnecessarily on a daily basis, with poor use of social networking for business a common cause. If you use a dedicated team of communications specialists, provide media training to any associated staff, and brief all spokespeople well then there’s far less risk involved.

The glass is never half full

A corporate crisis can happen at any time. That means anticipating the worst is vital. Pre-appoint a crisis team, create a focused contact lists of trusted connections, allocate physical assets that can be used to manage disasters, shortlist any likely ‘Doomsday’ scenarios, then plan how to rectify them.

The Survivalist’s Handbook

Acting fast is business critical. Develop a guide to immediate responses, detailing stock statements for common situations, and prioritise the channels of communication so everyone is clear on what to say, and where. Issue this to all staff, and make sure copies are taken home- disasters care little for weekends.

Fire drills

Installing an alarm system is useless unless someone tests it in the office to make sure it not only works, but achieves the desired results efficiently. Simulate scenarios from the most likely crises and have staff walk through the agreed response so that things run smoothly when a real world disaster strikes.

Recycle the fallout

When the worst happens it’s easy to forget that vital information is being received during any brand saving campaign. Monitor all messages you send out and assess where, and how well these are communicated. Then adjust your strategy accordingly to develop the best possible plan for the future.

Keep an eye out for future blogs on crisis management

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5 of the best… apps for marketing and PR professionals

Wednesday, July 27th, 2011

Smartphones offer so many time saving features trying to find the most useful can be overwhelming. Thankfully you don’t have to, just look at this list instead.

comscore reported that uptake of ‘advanced handsets’ in Britain, France, Germany, Spain and Italy increased by 41 per cent in the year up to September 2010. According to ComTech 2.5 per cent of all UK mobile users now switch to an all singing, all dancing model each and every month.

Plenty of people use them then. And with that in mind we thought it might be useful to run through some of the best applications available to people in similar professions to ourselves. And yes, we are aware that, contrary to what iPhone devotees may argue, Android OS is the UK’s most popular platform, while BlackBerry is the country’s favourite manufacturer, so we’ve taken a pluralistic stance and included all three of the main brands. Happy downloading.

Google Analytics – iPhone / BlackBerry

Google’s free web analyses are becoming the basic life blood of new media. Here you get to see how much internet traffic you receive, analyse the most popular content, or assess the value of a target publication on the go and we couldn’t imagine life without it, depressing as that may sound.

Mashable.com – iPhone

This app from one of our favourite media sites on the internet works in a similar way to The Guardian’s mobile package. Browse and save stories for later, share via email, Twitter, and Facebook, and, perhaps best of all, there’s even an internal browser to view content on external links without quitting the program.

Google+ – iPhone

The fastest growing social network of all time now has a dedicated app for Apple’s ever popular mobile, putting the burgeoning community at your fingertips, almost anywhere. Create and manage Circles of friends, automatically upload mobile media, and engage in group chats via a Huddle.

Dropbox – Android / iPhone / BlackBerry

Dropbox is one of the fastest and most reliable ways to file share across computers without establishing a proper network first. Now this download places all of those documents in your pocket. We’ve been fans since setting up the company, so let us know if you want an invite sending.

Evernote – Android / iPhone / BlackBerry

With so many sources of inspiration and information how do you keep track of all you see, hear, read and do? Evernote’s mobile software lets you make notes and create notebooks, tag webpages, share content on Facebook and other smartphone apps, and even file geographically, which is all very clever indeed.

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Notes from the office diary

Wednesday, July 27th, 2011

We know blowing our own trumpet doesn’t constitute a good regular read. But there’s big news afoot this month at Smoking Gun HQ.

As with almost every aspect of central Manchester, constant change and improvement is one way to describe things here. And, with new clients walking through the door, a forthcoming move to a fresh (as yet under tight wraps) address, and a brand new, wholly re-Tweetable weekly roundup from our media masterminds it’s certainly something to be embraced.

First up we’re delighted to announce a new campaign for Dr Kurt Wolff, the German cosmetic giant behind the UK’s fastest growing men’s shampoo, Alpecin. Our FMCG PR specialists will be introducing the anti-hair loss product to men in their 20s and 30s who are concerned about hereditary baldness, it’s just a shame Wayne Rooney didn’t know this was coming before he spent £10,000 on his new locks. To view the latest advert, click here.

Elsewhere it gives us great pleasure to welcome Verdo Renewables to the fold. This latest addition to our burgeoning home and interior PR client list is a major force in the international market, and has invested significantly in the UK operation. As such we’re eager to start our work, and begin educating the nation on the benefits of burning responsibly sourced and refined fuels.

As always we’ll be keeping the adventurous epicure’s hat on, with another business looking for travel and food PR support. The Lion is a brand new gastro-pub and hotel based in Staffordshire, offering delectable dishes to be enjoyed while indulging in a weekend getaway or overnight stay. Obviously then we’re delighted to represent the company, and ready to watch it grow.

We also recently launched ‘The Blagger’s Blog’ to help avoid awkward professional silences, and reduce the number of digests you need to consume. Log onto our blog, Facebook or Twitter from 8.45am each Friday morning to find our roundup of what the papers have been saying and Twitter’s top tags by location, along with the week’s best and worst media moments. So search for #blaggersblog and you won’t miss out on another conversation starter again.

And finally it’s not all been hard work, as Smoking Gun staff have managed to attend some of the biggest events in town recently. So you might have seen us catching up with old friends at The Lady Boys of Bangkok, watching Bjork open 2011’s Manchester International Festival (and partying for a few hours afterwards), celebrating the work of children’s hospital charity Many Hands at trendy drinking hole The Alchemist, or debating social media ROI with John Robb and the other attendees at The Feed. Of course, there will be plenty more in the next few weeks, so we’ll see you there if there’s no time to say hello@smokinggunpr.co.uk right now.

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News In Tweets – July 2011

Wednesday, July 27th, 2011

1 new member joins LinkedIn every second.

21/3/2006 was the date of the world’s first Tweet, by Twitter creator Jack Dorsey.

41% of UK companies use social media to win new business, according to Regus.

100,000 Britons, or thereabouts, left Facebook in May 2011.

4million issues of the final News of the World were bought, said The Sun.

UK online news readership numbers may be falling, according to a new survey.

Joint director of Manchester’s Madhouse Associates talks marketing expertise.

Facebook expands marketing reach with new comment function for adverts.

3billion will be online by 2015, while 2.5billion lack access to improved sanitation.

NRS figures show The Guardian increased circulation in the year to May 2011.

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Interesting insight into social media

Monday, July 25th, 2011

Here’s an infographic explaining the relevance of different social media outlets.  Written in updates of course…

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The Blagger’s Blog 22nd July 2011

Friday, July 22nd, 2011


A weekly roundup of talking points, sans effort

Worth the paper it’s printed on?

Last week there were…

…81 articles published on the newest Beckham, Harper Seven, but only 34 reported on the rush hour bomb that exploded in Mumbai, killing 17 and injuring 131…

…45 stories on Tom Pellereau winning the opportunity to become Lord Alan Sugar’s Apprentice, yet new European fishing regulations only made it into 22 pieces…

…and 49 articles looked at Mr and Mrs Weir, the couple that bagged £161million on the EuroMillions, while Charlie Gilmour, son of Pink Floyd’s guitarist, was jailed for 16 months following student protests and only appeared in 32 stories.

(Source: Journalisted)

Weekly high:

Weetabix fills you up, and gets you ready for anything, as the latest advert goes to show. We are given an insight into four ‘big days’ from the perspective of school age son, office bound dad, maternal mum, and, funniest of all, mischievous infant.

http://www.youtube.com/watch?v=JLUkpyTUi5M

Weekly low:

Mail Online and the Sun Online are found to be in contempt of court after publishing an image of a man holding a gun during his murder trial. Both must pay £15,000, plus fees, with the judge labelling the action a mistake.

Battle of the Tweets: Manchester vs London vs Edinburgh

Top Manchester #tags (seven days to 21/7/2011)

#mufc #mcfc

#hackgate #apprentice

#theapprentice #1waytopissmeoff

#notw #murdoch

#win #apprenticefinal

This week sees two clear winners from Cottonopolis’ most popular keywords, with Rupert Murdoch’s ongoing nightmare only appearing to gather momentum, while the BBC’s hugely entertaining series, The Apprentice, finally reaches its climax.

One to watch: socialmedia247 (Social Media 24-7- social media commentary; 12,348 followers / 65,230 updates)

Top London #tags (seven days to 21/7/2011)

#hackgate   #notw

#apprentice #murdoch

#hacking #1waytopissmeoff

#theapprentice #whendiditbecomecool

#lifewaseasybefore #yousayyougotswag

The south tells a similar story to the north, with phone hacking, police bribery and Mr Sugar’s new assistant the key subjects on everybody’s lips. Oh, and a few people seem to be suggesting that complications come with modernity.

One to watch: martyn_mentor (Martin Hall- online marketing and web expertise; 5,328 followers / 7,844 updates)

Top Edinburgh #tags (seven days to 21/7/2011)

#hackgate                #apprentice

#notw #edinburgh

#murdoch #theapprentice

#apprenticefinal #bbcapprentice

#hacking   #splat

So Scotland’s capital has more civic pride than the two biggest economical cities in England, though the populations of all three seem to have a similar agenda. That’s more media scandal, and more business based reality TV talk then.

One to watch: social_penguin (The Social Penguin – social media blog; 2,053 followers / 1,598 updates)

(Source: Trendsmap)

That was The Blagger’s Blog, a selection of statements, statistics and noteworthy newsies from across the media and social world, amalgamated, allowing the time-starved professional to start a conversation from thin air.

If there is a success story, blunder, or tweeting town you’d like to see included email hello@smokinggunpr.co.uk or tweet using #blaggersblog. Happy Friday!

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The Huffington Post UK launches while opinions split

Thursday, July 21st, 2011

For years it has been a by-word for quality, citizen-based, independent journalism. Writers wanted to blog for it, and the public- in the US at least- were keen to read it.

Even after AOL bought out The Huffington Post public perceptions of the title didn’t particularly falter. And it has continued to grow on an international scale, which is why it’s currently one of the top English news sites in the world, and continues to be a reference point, if not essential reading, for those after current affairs that can be easily digested with breakfast. And now it has launched a UK based sister site.

So a couple of weeks ago various members of the British media attended an event in celebration of this new web domain, though as this well worked video from The Drum goes to show, whether or not the newest national news outlet will have a positive impact on the market is really down to opinion. That’s no doubt partly due to the $105million lawsuit that was filed against the title in April of this year by contributors claiming the owners were abusing writers by profiting without paying for content.

In contrast the counter argument is that more plurality will always be a good thing, especially when it comes in the form of something that’s this close to professionalism. Throw in the fact that over the Atlantic this is one of the more irreverent voices in the market (something Britain is perhaps less lacking in) and there’s plenty you could be thankful for. But we’ll let you decide, so here are comments from representatives of The Observer, Press Gazzette, and New Statesman, to name but three. Have a watch and then let us know your own thoughts on the new The Huffington Post UK.

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