The Blagger's Blog 6th July 2012

A weekly roundup of talking points, sans effort

Worth the paper it’s printed on?

Last week’s light news success stories included…
…David Beckham failing to make Team GB for the Olympics, yet managing to get himself an invitation to appear at the opening ceremony, which made it into 122 articles, whilst the proposed GCSE restructuring only featured in 16…
…Katy Perry acting out the demise of her marriage with Russell Brand in a forthcoming movie, the crux of 13 articles, in contrast the pensioner who died as a result of UK flooding appeared in just 35…
…Katie Holmes and Tom Cruise announcing their divorce, with 31 headlines resulting, far more than the 4 that spoke of a loophole in British child protection laws that has recently been closed.
(Source: Journalisted)

Weekly high

For those non-programming types out there it might come as a surprise to learn that an XBOX 360 is quite a powerful tool for creativity, and if manipulated successfully can deliver truly stunning results. Take this New Zealand agency’s offering, for example, by tweaking the motion sensor add-on Kinect they created a piece of software that transforms movement into music. Genius, it’s just a shame about the song.

Weekly low

Another week, another social media campaign backfiring, though this time in a very amusing way. To promote oral hygiene product Energy Sheets Walmart drafted in U.S. rapper Pitbull, with the idea being that whichever store received the most Facebook likes would get a visit from the celebrity. Cue hijackers starting their own campaign to send him to the most remote business address in North America, on Kodiak island.

If there is a success story, blunder, or tweeting town you’d like to see included email hello@smokinggunpr.co.ukor tweet using #blaggersblog. Happy Friday!