As we discussed in our recent newsletter, London 2012 is big business with advertisers, marketeers, and public relations pros- whether they have an official contract or not. Now one of the biggest sponsor brands has announced plans to take its campaign to new heights, and whether you like the idea of fast food funding sport there’s no denying this is a strong concept, at least when it comes to memorability, anyway.
From exclusive chip rights to incessant TV commercials McDonalds hasn’t been far from the limelight during the current Olympics and the build up, evidencing an already successful media push, but the best is yet to come. Most people will have been unable to avoid the company’s We All Make The Games adverts, but now there’s something of a redux, cleverly coined We’re All Making The Games, using real footage from the ongoing events.
Thousands of images have been uploaded by fans and supporters via the brand’s Facebook app, each taken during the sporting spectacle, some of which will then form part of a specially designed television slot being pieced together for the Closing Ceremony. Meanwhile, you can already catch some of the shots on billboards in London, inside issues of The Sun, and at the company website (click here to take a look).
User generated content has never been given quite such a sizeable podium, and plenty of people will be keeping an eye out for the finished 30 seconds, keen to see if their submission made the final grade. Potentially personal, and unarguably universal, it’s safe to say the potential impact could be huge. Then again, you’d expect that with campaign costs at £10million and counting… now here’s the revised cut.