We all know successful online networking can lead to significant sales, not to mention the creation and retention of a dedicated brand fan base. The only problem is, web-based PR and promotion is complex, and not every platform suits every business.
Thankfully a new social media analysis tool developed by Manchester-based Whichsocial.com can help managers and directors make a decision on where to invest time and money online. Or at least whether or not to dedicate any resources to the latest community of choice. We are of course talking about Pinterest, click here to read our overview and introduction.
In short, the new software, available in basic form for free with increasing costs for more comprehensive versions, looks to provide detailed figures and evidence to show which products generate the most sales through Pinterest, which of the network’s influencers have the biggest impact on sales, and what kind of marketing campaigns launched on the platform have resulted in increased custom. Vital information for anyone considering flirting with the feted social network, follow this link to take a look at the new software for yourself.