Guest Post: Should Your Business Be On Instagram?

Today we have a guest post from Alex Goodwill, talking us through the key to Instagram growth for your brand. Enjoy!
Even if your business is not considered to be a visual one, you could still benefit from setting up an account on Instagram. The photo based social network currently boasts more than 150 million active users and it is one of the fastest growing social media sites in the world! So should you be using Instagram to market your business?
The first thing that you need to consider is whether or not your target demographic is actually on Instagram or not. An easy way to get a rough idea of your audience demographic is to take a look at your Facebook page’s insights. The majority of Instagram users are under the age of 35 with most falling into the 18-30 age bracket. So if your brand is marketing to this younger generation then Instagram could be a great source of traffic for you.

Of course, when you first get started on Instagram you will need to start rounding up some followers. The good news is that the following infographic from WhoIsHostingThis.com (click here to visit) will help you to double your Instagram followers in just five minutes each day. It offers a wide selection of tips that will help you to not only choose the best types of images to share, but also how to interact with your audience.

instagram infographic