Case Files

Content trend predictions for 2016

A trend – a general direction of which something is developing and changing. Now the question is, do we follow…

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The Blagger's Blog 27th November 20...

A weekly roundup of media news, sans effort Quote of the week “Anyone who lives within their means suffers from…

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Native advertising, explained

It has been one of the biggest buzz phrases of 2015, albeit its roots can be traced back much further….

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A very digital Christmas to you, too

A couple of years ago we posted a blog entitled ‘Release the hounds’. It focused on the onslaught of seasonal…

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Two girls walk into a jungle: Sexism, ai...

This year has seen significant press attention placed on gender equality. Following the cyber attack on Sony in May, releasing…

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Emojis and marketing: The future of digi...

You see them here, you see them there. In fact, you see them everywhere. But are all those iconic yellow…

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November 2015 in the Smoking Gun study

Forget Christmas, at least for a second. The last few weeks have been full of more gifts from the PR…

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Millennials- The ‘Likers’, the ‘Re...

Millennials. Or Generation Y as they’re sometimes known. The lost Generation.  For Generation X everything was new and exciting, growing…

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Are you truly happy with your Social Med...

So this week I came across an article that really did jump out at me from the bottom of the…

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