Blagger's Blog- Auntie May, sick bag poetry, most objectionable ad '17

Quote-of-the-Week-Feb01

Weekly High
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easyJet are pretty easy to get on with. The mobile app tells you when to leave the departure lounge bar for your gate, Traveller— an inflight magazine in an era when some national carriers are even giving up on printed material— is actually a really good read, and now the brand has launched a Valentine’s Day poetry competition; simply pen prose on your sick bag and post a picture to social media. A wry take on gushing amore, a great idea for a user generated content campaign.

Weekly Low

Bad news for KFC this week, the fast food giant’s dancing chicken advert has ranked as the Advertising Standards Agency’s most complained about UK commercial of 2017, with 755 Britons objecting to the video.

Need To Know

*Birds Eye has pulled its latest fish finger ad over fears that shots of people jumping into the sea might imply that diving into cold tidal waters on a hot day is safe.

*According to BuzzFeed, Twitter is becoming a far more valuable source of clicks for publishers than Facebook. We’ll be analysing this properly on Monday.

*German publishers have spoken out about the potential for Europe’s ePrivacy Regulation to negatively impact on their digital ad revenue.

Just In Case You Missed Us

In the last couple of days the latest edition of our newsletter was issued. This time round our MD, Rick Guttridge, shares his thoughts on the decline in trust between the public and social media, we looked in-depth at the various sides to the Elle Derby influencer story, shared some stats and facts regarding equality in media and business (or lack thereof), offer up a case study to show how we ran our Hackmas campaign for Oven Pride, and rounded up all the latest news from Smoking Gun Comms.

The Blagger’s Blog is Smoking Gun PR’s weekly roundup of media news, sans effort