Our thinking
What’s your story? Every business, brand and individual has a story to tell. In the past knowing how to tell yours, and who to, were the biggest challenges.
In the new social media age you no longer have total control of your brand, the public do. With the power to publish instant damning comments or lavish praise on you to an unlimited online audience in their hands your choice of PR partner has never been so important.
We believe that PR has entered a new golden age. Consumers have never been so marketing savvy and turned off to overt sales messages. The power of the PR function to create stories and content that work across all mediums places it firmly at the centre of the marketing mix.
By thoroughly researching your stakeholders together we can understand their likes, dislikes and motives. By investigating how and where to find them we give you a clear recommendation of how to effectively engage with them to reach your business goals.
Once your campaign has started, we constantly monitor and assess its impact. We react and tweak to ensure your business receives the results it requires, giving you proof your PR is working- the Smoking Gun evidence.
When did you last check what story your customers and stakeholders are telling about you? Call us and we’ll carry out a free communications audit, providing you with a detailed report and a PR strategy to meet your needs.
Let’s edit and broadcast the next chapter of your story. Together we can get people talking.
Here at Smoking Gun PR we believe in big ideas, and big gestures. That’s why we’ve pledged to donate 1% of our annual profits to a chosen charity, each year.
As our clients know, Corporate Social Responsibility is important to us and our staff advocate philanthropic gestures to every brand we work with, so it’s only logical for us to do the same by providing financial assistance to worthwhile organisations. We also help bolster their public profile with our PR expertise, and allow members of our team time off to engage in additional fundraising initiatives. For the past 12 months the Starlight Children’s Unit at Wythenshawe Hospital, Manchester, has been our charity of choice, though in future years there’s no telling which cause we’ll be backing, so watch this space for more details.