Case Files
...and Finally

How to measure influencer marketing success in 5 easy steps

In the past we have shown how to find the right people to engage with your brand on influencer marketing. Now we run through the best ways to ensure you can measure success in real terms.

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Blagger’s Blog— ‘Quite friendly’, National ghosts May, SEL fail

Smoking Gun’s weekly roundup of media news, this time with Britain’s happiest town, The National’s high-impact response to Theresa May’s snub, and Sark’s near-blackout.

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2018’s Christmas ads prove many brands are running out of ideas

Our MD Rick Guttridge considers what this year’s Christmas ads say about the comms and marketing sectors, and tells washed up ‘creatives’ to make way for professionals with real ideas.

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How to measure influencer marketing success in 5 easy steps

In the past we have shown how to find the right people to engage with your brand on influencer marketing. Now we run through the best ways to ensure you can measure success in real terms.

Read more

Blagger’s Blog— ‘Quite friendly’, National ghosts May, SEL fail

Smoking Gun’s weekly roundup of media news, this time with Britain’s happiest town, The National’s high-impact response to Theresa May’s snub, and Sark’s near-blackout.

Read more

2018’s Christmas ads prove many brands are running out of ideas

Our MD Rick Guttridge considers what this year’s Christmas ads say about the comms and marketing sectors, and tells washed up ‘creatives’ to make way for professionals with real ideas.

Read more

November 2018 in the Smoking Gun study

All the latest news from Smoking Gun in Manchester— new team members, new client contracts, more major awards and a month’s worth of exceptional brand results.

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Everything you wanted to know about Facebook Live for business marketing

With more than 8billion views per day, and 1/3 of all internet users tuning in to a broadcast, brands really can’t afford not to understand the benefits of Facebook Live, and how to exploit them.

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6 essential (and not-so-essential) social media measurement metrics

Forget vanity metrics and misleading stats, we run through the most popular forms of judging social media marketing success, and reveal which are really important and which are, well, not so.

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