Case Files
...and Finally

Blagger’s Blog— England’s pride, Trump in UK, The Handmaid’s wine

This week on the Blagger’s Blog, Smoking Gun’s regular roundup of media news, we’re commemorating England’s excellent run in the World Cup, celebrating Paddy Power’s anti-Trump (pro-Oprah) campaign, and wondering why anyone invented The Handmaid’s Tale range of wines.

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Why you need to understand your PR agency

The integrated dream is great, until it begins to stifle the creativity of your PR agency. Fully understanding what this area of comms does is the only way to ensure a successful working relationship, and top-drawer ROI.

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Blagger’s Blog— England’s pride, Trump in UK, The Handmaid’s wine

This week on the Blagger’s Blog, Smoking Gun’s regular roundup of media news, we’re commemorating England’s excellent run in the World Cup, celebrating Paddy Power’s anti-Trump (pro-Oprah) campaign, and wondering why anyone invented The Handmaid’s Tale range of wines.

Read more

Why you need to understand your PR agency

The integrated dream is great, until it begins to stifle the creativity of your PR agency. Fully understanding what this area of comms does is the only way to ensure a successful working relationship, and top-drawer ROI.

Read more

PESO and post-public relations PR measurement

Apologies if we’ve been particularly outspoken recently. It has nothing to do with the major award our team won in Barcelona last…

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Blagger’s Blog— World Cup, Smoking Gun v Barca, IHOb

Weekly High Gold award in a very competitive field. Big up to Rick and the @SmokingGunPR team. #amecawards #amecsummit https://t.co/hib6gjrrnU…

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How to tailor your PR strategy for the influencer age

It’s news to nobody that influencer marketing is one of the most divisive topics in modern media. We’ve written several pieces…

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Finding good PR ROI after ‘the end of public relations’

All good things eventually come to a conclusion. Even the concept of public relations, or at least what we all think…

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