Case Files
...and Finally

July 2018 in the Smoking Gun study

The latest in-house news from Smoking Gun’s HQ in Manchester, including our six CIPR PRide award nominations, Melanoma UK joining the fold, standout work for several of our top clients, not least Silentnight, and the best work BBQ ever.

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Influencing influencers— why brands are getting influencer marketing wrong

Our big gun, Rick Guttridge, explains how so many companies are looking in the wrong place for influencers, and how big data can be used to ensure you’re collaborating with the best possible voices for your sector.

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Top tips for broadcast media success

Inspired by our recent success with BBC Breakfast and Silentnight, we asked our in-house experts to offer some top tips on securing broadcast media success.

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July 2018 in the Smoking Gun study

The latest in-house news from Smoking Gun’s HQ in Manchester, including our six CIPR PRide award nominations, Melanoma UK joining the fold, standout work for several of our top clients, not least Silentnight, and the best work BBQ ever.

Read more

Influencing influencers— why brands are getting influencer marketing wrong

Our big gun, Rick Guttridge, explains how so many companies are looking in the wrong place for influencers, and how big data can be used to ensure you’re collaborating with the best possible voices for your sector.

Read more

Top tips for broadcast media success

Inspired by our recent success with BBC Breakfast and Silentnight, we asked our in-house experts to offer some top tips on securing broadcast media success.

Read more

The power of love (and hate): Harnessing emotions for brand purposes

Using science and psychology, we take an in-depth look at how modern marketing relies on using human emotions to build brands, boost loyalty and— ultimately— improve conversions and sales.

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Social media for business— Major updates you need to know this summer

We run through the latest and greatest changes on all the major networks— Facebook, Instagram, LinkedIn, Snapchat and Twitter— to get your social media for business bang up to date, identifying key trends in the process.

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Blagger’s Blog— Race for Life bibtech, Fairfax, Valor fail

Our weekly roundup of media news and goings on, with Fairfax disappearing from the Australian press, Kleenex cleaning up at event PR, one of the worst tweets ever issued, and plenty more besides.

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