Case Files

Expert tips on copywriting for different...

We walk you throught the fundamentals of copywriting for social media, blog posts and press releases in the latest of our expert tips.

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Top 5 free tools for PR measurement and ...

You don’t need to have spent time on our awards page, attended one of Smoking Gun’s much-lauded training sessions or…

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Digital PR advice: 5 (different) things ...

Blogs eh? Who’d have one? Well, us, actually. And many other brands. If you’re confused as to why any company…

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COME TO OUR PR MASTERCLASS ON PR EVALUAT...

After being involved in last year’s AMEC Measurement Month by speaking at a CIPR event, this year our MD, Rick Guttridge,…

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How to.. find and use insights in PR pla...

Successful marcomms campaigns rely on insights- let us show you what they are, and where to find them.

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Recommended viewing: The Future of Adver...

Here’s short video that visualises the ‘brand is story’ concept, something we know a thing or two about.

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Mobile websites- why bother?

Smartphones will continue to increase in market share throughout 2012, meaning investing in mobile website is a very good idea, as this video explains.

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Guest post – Digital strategies an...

Not-for-profit trade association Vice President of Communications and freelance digital marketing consultant Mark McGee stresses the importance of planning, and movie knowledge.

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Recommended viewing- How to acquire, eng...

Location based social media is growing in importance, so this helpful video explains the best way to exploit one of the key networks.

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November 2018 in the Smoking Gun study

All the latest news from Smoking Gun in Manchester— new team members, new client contracts, more major awards and a month’s worth of exceptional brand results.

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Everything you wanted to know about Face...

With more than 8billion views per day, and 1/3 of all internet users tuning in to a broadcast, brands really can’t afford not to understand the benefits of Facebook Live, and how to exploit them.

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6 essential (and not-so-essential) socia...

Forget vanity metrics and misleading stats, we run through the most popular forms of judging social media marketing success, and reveal which are really important and which are, well, not so.

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5 reasons Quora should be part of your 2...

Not familiar with Quora? Chances are by this time next year you will be. We jump the gun to give you a head start on the Q&A community that delivers businesses, products and services a huge global audience, for free.

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How to run a user generated social media...

The latest in our how to guides tackles one of the most powerful but potentially dangerous types of social media campaign. Our in-house experts talk you through utilising User Generated Content.

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Blagger’s Blog— Black Friday, Ch...

This week’s media news roundup, with Black Friday inspiring a great new Dogs Trust ad, D&G ‘misjudging Chinese culture’, Facebook Community News Project and more.

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