Case Files

Top 5 free tools for PR measurement and ...

You don’t need to have spent time on our awards page, attended one of Smoking Gun’s much-lauded training sessions or…

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Digital PR advice: 5 (different) things ...

Blogs eh? Who’d have one? Well, us, actually. And many other brands. If you’re confused as to why any company…

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COME TO OUR PR MASTERCLASS ON PR EVALUAT...

After being involved in last year’s AMEC Measurement Month by speaking at a CIPR event, this year our MD, Rick Guttridge,…

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How to.. find and use insights in PR pla...

Successful marcomms campaigns rely on insights- let us show you what they are, and where to find them.

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Recommended viewing: The Future of Adver...

Here’s short video that visualises the ‘brand is story’ concept, something we know a thing or two about.

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Mobile websites- why bother?

Smartphones will continue to increase in market share throughout 2012, meaning investing in mobile website is a very good idea, as this video explains.

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Guest post – Digital strategies an...

Not-for-profit trade association Vice President of Communications and freelance digital marketing consultant Mark McGee stresses the importance of planning, and movie knowledge.

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Recommended viewing- How to acquire, eng...

Location based social media is growing in importance, so this helpful video explains the best way to exploit one of the key networks.

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How to… effectively manage an onli...

Social media is widely seen as essential for business. From blogs to tweets, Facebook Pages and more, here’s our quick guide to spending online time wisely.

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The power of love (and hate): Harnessing...

Using science and psychology, we take an in-depth look at how modern marketing relies on using human emotions to build brands, boost loyalty and— ultimately— improve conversions and sales.

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Social media for business— Major updat...

We run through the latest and greatest changes on all the major networks— Facebook, Instagram, LinkedIn, Snapchat and Twitter— to get your social media for business bang up to date, identifying key trends in the process.

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Blagger’s Blog— Race for Life bi...

Our weekly roundup of media news and goings on, with Fairfax disappearing from the Australian press, Kleenex cleaning up at event PR, one of the worst tweets ever issued, and plenty more besides.

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Blagger’s Blog— Special people, ...

Special relationships for special people, Goldblum-on-Thames, and mass shooting victims sued by hotel. From PR fails to high impact stunts, this is the Blagger’s Blog, Smoking Gun’s weekly roundup of media, marketing and comms news.

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Why integrating your PR agency within th...

Sales is an inherent part of the PR agency skillset, so opening the lines of communication between your sales and public relations teams is essential.

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Blagger’s Blog— England’s ...

This week on the Blagger’s Blog, Smoking Gun’s regular roundup of media news, we’re commemorating England’s excellent run in the World Cup, celebrating Paddy Power’s anti-Trump (pro-Oprah) campaign, and wondering why anyone invented The Handmaid’s Tale range of wines.

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