We walk you throught the fundamentals of copywriting for social media, blog posts and press releases in the latest of our expert tips.
You don’t need to have spent time on our awards page, attended one of Smoking Gun’s much-lauded training sessions or…
Blogs eh? Who’d have one? Well, us, actually. And many other brands. If you’re confused as to why any company…
After being involved in last year’s AMEC Measurement Month by speaking at a CIPR event, this year our MD, Rick Guttridge,…
Successful marcomms campaigns rely on insights- let us show you what they are, and where to find them.
Here’s short video that visualises the ‘brand is story’ concept, something we know a thing or two about.
Smartphones will continue to increase in market share throughout 2012, meaning investing in mobile website is a very good idea, as this video explains.
Not-for-profit trade association Vice President of Communications and freelance digital marketing consultant Mark McGee stresses the importance of planning, and movie knowledge.
Location based social media is growing in importance, so this helpful video explains the best way to exploit one of the key networks.
We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.
Video content is only becoming more important when looking at millennial marketing campaign ideas. We look at what networks, formats and styles are most popular.
Smoking Gun’s roundup of media, marketing and comms news— this week with 2017’s top meme branded ‘sexist’, B&Q art, and a terrifyingly bad email.
All the latest news from Smoking Gun’s HQ in Manchester, from in-house events and our presence at the PRCA’s BAFTA conference, to standout creative work and client coverage.
To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.
From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.