As the world receives a shock to the system about the state of the environment we explain how sustainability makes both business and marketing sense.
As Tortoise prepares to launch, we look at the rising trend for slow journalism— from Pro Publica to Design Exchange, and how brands can tap into this sector.
To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.
From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.
Our series on marketing to millennials continues, this time looking at some key stats about how this generation behaves online.
Forget generation snowflake, think generation conscious— to market to millennials you need to get where they are coming from, and where the world has been.
We may be keen to show brands the ins and outs of millennial marketing, but it’s also worth getting ready for what’s just around the corner.
How do you reach the demographic that can’t be reached? For starters stop lumping them all together, then read these key points about millennial consumers.
Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.
We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.
All the latest news from Smoking Gun in Manchester— new team members, new client contracts, more major awards and a month’s worth of exceptional brand results.
With more than 8billion views per day, and 1/3 of all internet users tuning in to a broadcast, brands really can’t afford not to understand the benefits of Facebook Live, and how to exploit them.
Forget vanity metrics and misleading stats, we run through the most popular forms of judging social media marketing success, and reveal which are really important and which are, well, not so.
Not familiar with Quora? Chances are by this time next year you will be. We jump the gun to give you a head start on the Q&A community that delivers businesses, products and services a huge global audience, for free.
The latest in our how to guides tackles one of the most powerful but potentially dangerous types of social media campaign. Our in-house experts talk you through utilising User Generated Content.
This week’s media news roundup, with Black Friday inspiring a great new Dogs Trust ad, D&G ‘misjudging Chinese culture’, Facebook Community News Project and more.