Case Files

7 mental health campaigns that show peop...

This year’s UK Mental Health Awareness Week ran from 14th to 20th May, helping to increase understanding and reduce stigma…

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Hot Cross Guns: The Taste Test

The guns fancy themselves as ‘taste pioneers’ and have recently taken to taste testing all things festive. Having given Easter…

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Advertising ethics: Is Unilever starting...

Offensive content has been the bane of brands on social networks for some time, but now one of the biggest…

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Advertising, social media, and the Winte...

With the greatest sporting event on ice (and snow) now well underway, media commentators are busy trying to outdo their sporting…

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What 2018's Super Bowl ads say abou...

On Sunday the biggest sporting event in America took place, Super Bowl LII, or 52 for anyone not versed in Roman numerals….

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Broadcast media experts: A quick guide t...

Buzzwords, eh? Just when you think you’ve got them figured along comes another load to get your head around, even…

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Small size means big change: The Guardia...

It was undoubtedly an exciting turn of events for PRs and journalists alike this week when the Guardian finally revealed…

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PR thoughts: Daily Mail, Virgin Trains, ...

As you may or may not have noticed this week, an argument has kicked off between the Daily Mail, Virgin Trains,…

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Male sexism and the modern marketing min...

Over the last 12 months here on the Smoking Gun blog we’ve tackled a range of issues that directly impact…

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Blagger’s Blog— World Cup, Smoki...

Over the last 12 months here on the Smoking Gun blog we’ve tackled a range of issues that directly impact…

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How to tailor your PR strategy for the i...

Over the last 12 months here on the Smoking Gun blog we’ve tackled a range of issues that directly impact…

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Finding good PR ROI after ‘the end...

Over the last 12 months here on the Smoking Gun blog we’ve tackled a range of issues that directly impact…

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Blagger’s Blog— #NorthernFail, T...

Over the last 12 months here on the Smoking Gun blog we’ve tackled a range of issues that directly impact…

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GDPR – Comms disaster of the decad...

Over the last 12 months here on the Smoking Gun blog we’ve tackled a range of issues that directly impact…

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Usage insights: The time well-spent move...

Over the last 12 months here on the Smoking Gun blog we’ve tackled a range of issues that directly impact…

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