Case Files

Top tips for broadcast media success

Inspired by our recent success with BBC Breakfast and Silentnight, we asked our in-house experts to offer some top tips on securing broadcast media success.

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The power of love (and hate): Harnessing...

Using science and psychology, we take an in-depth look at how modern marketing relies on using human emotions to build brands, boost loyalty and— ultimately— improve conversions and sales.

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7 mental health campaigns that show peop...

This year’s UK Mental Health Awareness Week ran from 14th to 20th May, helping to increase understanding and reduce stigma…

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Hot Cross Guns: The Taste Test

The guns fancy themselves as ‘taste pioneers’ and have recently taken to taste testing all things festive. Having given Easter…

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Advertising ethics: Is Unilever starting...

Offensive content has been the bane of brands on social networks for some time, but now one of the biggest…

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Advertising, social media, and the Winte...

With the greatest sporting event on ice (and snow) now well underway, media commentators are busy trying to outdo their sporting…

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What 2018's Super Bowl ads say abou...

On Sunday the biggest sporting event in America took place, Super Bowl LII, or 52 for anyone not versed in Roman numerals….

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Broadcast media experts: A quick guide t...

Buzzwords, eh? Just when you think you’ve got them figured along comes another load to get your head around, even…

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Small size means big change: The Guardia...

It was undoubtedly an exciting turn of events for PRs and journalists alike this week when the Guardian finally revealed…

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The power of love (and hate): Harnessing...

Using science and psychology, we take an in-depth look at how modern marketing relies on using human emotions to build brands, boost loyalty and— ultimately— improve conversions and sales.

Read more

Social media for business— Major updat...

We run through the latest and greatest changes on all the major networks— Facebook, Instagram, LinkedIn, Snapchat and Twitter— to get your social media for business bang up to date, identifying key trends in the process.

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Blagger’s Blog— Race for Life bi...

Our weekly roundup of media news and goings on, with Fairfax disappearing from the Australian press, Kleenex cleaning up at event PR, one of the worst tweets ever issued, and plenty more besides.

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Blagger’s Blog— Special people, ...

Special relationships for special people, Goldblum-on-Thames, and mass shooting victims sued by hotel. From PR fails to high impact stunts, this is the Blagger’s Blog, Smoking Gun’s weekly roundup of media, marketing and comms news.

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Why integrating your PR agency within th...

Sales is an inherent part of the PR agency skillset, so opening the lines of communication between your sales and public relations teams is essential.

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Blagger’s Blog— England’s ...

This week on the Blagger’s Blog, Smoking Gun’s regular roundup of media news, we’re commemorating England’s excellent run in the World Cup, celebrating Paddy Power’s anti-Trump (pro-Oprah) campaign, and wondering why anyone invented The Handmaid’s Tale range of wines.

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