Case Files

Sustainability, sales and marketing the ...

As the world receives a shock to the system about the state of the environment we explain how sustainability makes both business and marketing sense.

Read more

Tortoise vs hare: Will slow journalism b...

As Tortoise prepares to launch, we look at the rising trend for slow journalism— from Pro Publica to Design Exchange, and how brands can tap into this sector.

Read more

Paddington at 60: Why brands should emul...

To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.

Read more

A century of mistruths: 100 years (or so...

From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.

Read more

8 online facts to consider when marketin...

Our series on marketing to millennials continues, this time looking at some key stats about how this generation behaves online.

Read more

To market to millennials you must unders...

Forget generation snowflake, think generation conscious— to market to millennials you need to get where they are coming from, and where the world has been.

Read more

Perfect your millennial marketing strate...

We may be keen to show brands the ins and outs of millennial marketing, but it’s also worth getting ready for what’s just around the corner.

Read more

Marketing to millennial consumers relies...

How do you reach the demographic that can’t be reached? For starters stop lumping them all together, then read these key points about millennial consumers.

Read more

Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

Read more

Want more?

We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.

November 2018 in the Smoking Gun study

All the latest news from Smoking Gun in Manchester— new team members, new client contracts, more major awards and a month’s worth of exceptional brand results.

Read more

Everything you wanted to know about Face...

With more than 8billion views per day, and 1/3 of all internet users tuning in to a broadcast, brands really can’t afford not to understand the benefits of Facebook Live, and how to exploit them.

Read more

6 essential (and not-so-essential) socia...

Forget vanity metrics and misleading stats, we run through the most popular forms of judging social media marketing success, and reveal which are really important and which are, well, not so.

Read more

5 reasons Quora should be part of your 2...

Not familiar with Quora? Chances are by this time next year you will be. We jump the gun to give you a head start on the Q&A community that delivers businesses, products and services a huge global audience, for free.

Read more

How to run a user generated social media...

The latest in our how to guides tackles one of the most powerful but potentially dangerous types of social media campaign. Our in-house experts talk you through utilising User Generated Content.

Read more

Blagger’s Blog— Black Friday, Ch...

This week’s media news roundup, with Black Friday inspiring a great new Dogs Trust ad, D&G ‘misjudging Chinese culture’, Facebook Community News Project and more.

Read more