Case Files

The power of love (and hate): Harnessing...

Using science and psychology, we take an in-depth look at how modern marketing relies on using human emotions to build brands, boost loyalty and— ultimately— improve conversions and sales.

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Hot Cross Guns: The Taste Test

The guns fancy themselves as ‘taste pioneers’ and have recently taken to taste testing all things festive. Having given Easter…

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Digital PR: UK papers will lose £500m t...

Forecasts have been made regarding the projected losses UK newspapers will be making as a result of hosting platforms within…

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Pokemon Go and brand marketing

It’s hard to believe that the most popular app in the known universe right now- crossing gender, class, racial, religious…

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Everything you ever wanted to know about...

We’re now a social, rather than simply digital-first society. One of the first ports of call for any task involving…

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Marketing the referendum: The EU campaig...

As you have probably picked up on, we are now just weeks away from the biggest socio-economic-political decision the UK…

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If Google is 'partially dangerous&#...

People used to joke that if you googled the word ‘google’ the entire internet would breakdown. Obviously nothing could be further…

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This infographic on video and social med...

We wouldn’t be the first people in the world to point out that digital is obsessed with video. Whatever it is…

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Hot Cross Guns: The Taste Test

We wouldn’t be the first people in the world to point out that digital is obsessed with video. Whatever it is…

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Advertising ethics: Is Unilever starting...

We wouldn’t be the first people in the world to point out that digital is obsessed with video. Whatever it is…

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Advertising, social media, and the Winte...

We wouldn’t be the first people in the world to point out that digital is obsessed with video. Whatever it is…

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What 2018's Super Bowl ads say abou...

We wouldn’t be the first people in the world to point out that digital is obsessed with video. Whatever it is…

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Broadcast media experts: A quick guide t...

We wouldn’t be the first people in the world to point out that digital is obsessed with video. Whatever it is…

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Small size means big change: The Guardia...

We wouldn’t be the first people in the world to point out that digital is obsessed with video. Whatever it is…

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