Case Files

Telling stories and building keywords

Knowing who your competitors are when it comes to link building is simple. Brands of similar keyword importance, appearing on the…

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What Boaty McBoatface tells us about mar...

Britons may no longer be the scourge of Mediterranean resorts, or at least that’s what many people say- long since…

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Social media account manager job

Smoking Gun PR is on the hunt for a social media account  / senior account manager to join its growing…

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We wouldn't wish these Mother'...

The coming weekend heralds our annual celebration of all things maternal. 24-hours dedicated to the women that brought us into…

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Everything you wanted to know about virt...

The much talked about Oculus Rift virtual reality system finally goes on sale in March, with several other platforms having…

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Smoking Gun’s PR pocket tools to help ...

Here at Smoking Gun PR, we’re constantly keeping an eye out for new trends and tools that can help us…

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PR measurement and evaluation

To Catch A Cloud: CIPR #CIPRSM Regular readers of the blog will know that the team at Smoking Gun is…

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Lessons from a bad PR and marketing mist...

These are confusing times to say the least. From the environment to the economy, politics to TV programming, it seems…

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10 weird and wonderful buzzwords

To coin one of Nathan Barley’s best bits, even if you’re not a ‘self-facilitating media node’, there’s a good chance…

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Hot Cross Guns: The Taste Test

To coin one of Nathan Barley’s best bits, even if you’re not a ‘self-facilitating media node’, there’s a good chance…

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Advertising ethics: Is Unilever starting...

To coin one of Nathan Barley’s best bits, even if you’re not a ‘self-facilitating media node’, there’s a good chance…

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Advertising, social media, and the Winte...

To coin one of Nathan Barley’s best bits, even if you’re not a ‘self-facilitating media node’, there’s a good chance…

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What 2018's Super Bowl ads say abou...

To coin one of Nathan Barley’s best bits, even if you’re not a ‘self-facilitating media node’, there’s a good chance…

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Broadcast media experts: A quick guide t...

To coin one of Nathan Barley’s best bits, even if you’re not a ‘self-facilitating media node’, there’s a good chance…

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Small size means big change: The Guardia...

To coin one of Nathan Barley’s best bits, even if you’re not a ‘self-facilitating media node’, there’s a good chance…

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