Case Files

Even if he’s not guilty this is a huge...

Inspired by recent headlines, Smoking Gun’s MD Rick Guttridge makes it clear that brands cannot forget that the truth will always out— from the ethical to environmental.

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September 2018 in the Smoking Gun study

All the latest news from Smoking Gun’s HQ in Manchester, from in-house events and our presence at the PRCA’s BAFTA conference, to standout creative work and client coverage.

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Expert tips on copywriting for different...

We walk you throught the fundamentals of copywriting for social media, blog posts and press releases in the latest of our expert tips.

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Paddington at 60: Why brands should emul...

To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.

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A century of mistruths: 100 years (or so...

From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.

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Brand purpose: Marketing bullsh*t or ess...

Following Nike’s ad success with Colin Kaepernick, Smoking Gun’s Rick Guttridge considers the importance of brand purpose for building consumer loyalty.

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Top tips for selling-in real life featur...

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

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August 2018 in the Smoking Gun study

All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.

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Beyond digital: Marketing to millennials...

Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.

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Blagger’s Blog— Rotten webs, #C4...

Smoking Gun’s media news roundup, this week with a stark warning from Berners-Lee, Channel 4’s Leeds move, and that Waitrose email.

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Even if he’s not guilty this is a huge...

Inspired by recent headlines, Smoking Gun’s MD Rick Guttridge makes it clear that brands cannot forget that the truth will always out— from the ethical to environmental.

Read more

Sustainability, sales and marketing the ...

As the world receives a shock to the system about the state of the environment we explain how sustainability makes both business and marketing sense.

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How to find an influencer who is genuine...

Brands are constantly told they should be exploring influencer marketing. We talk through five simple steps to make sure you don’t waste time and money.

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Tortoise vs hare: Will slow journalism b...

As Tortoise prepares to launch, we look at the rising trend for slow journalism— from Pro Publica to Design Exchange, and how brands can tap into this sector.

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Blagger’s Blog— Fake reality, mo...

Our weekly roundup of media news and talking points— even reality TV is fake, monster of a Manchester PR campaign, Philip Green’s fall, Honda ditches agencies.

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