Rome wasn’t built in a day, but Rupert Murdoch’s empirical influence on British politics ended in one. So how deep does this media rot go?
A company’s reputation is in the hands of consumers. Fires can start with barely a catalyst, so making sure you know how to douse the flames is essential.
Smartphones offer so many time saving features trying to find the most useful can be overwhelming. Thankfully you don’t have to, just look at this list instead.
We know blowing our own trumpet doesn’t constitute a good regular read. But there’s big news afoot this month at Smoking Gun HQ.
4million issues of the final News of the World were bought, said The Sun.
Social media is a waste of time. Smoking Gun’s main man Rick Guttridge opens the discussion.
New functions and smear campaigns are emerging faster than the glint of a dagger in the dark. Welcome to the global conflict; it’s Facebook v Google.
We guide you step by step through the process of producing great moving pictures for online brand promotion.
PR is the careful management of a public reputation, which sometimes includes dousing the flames of scandal. We explain.
We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.
From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.
Following Nike’s ad success with Colin Kaepernick, Smoking Gun’s Rick Guttridge considers the importance of brand purpose for building consumer loyalty.
Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.
All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.
Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.
Traditionally brands have focussed on message delivery to position themselves, but this ignores a fundamental truth in human psychology— we consume out of habit, not choice.