Case Files

Top 5 Google+ headlines

It’s big, and only getting bigger. After two months the world’s newest social network has caused quite a stir, read this and you’ll understand why.

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More notes from the office diary

Times move fast in public relations, and with our office move just around the corner, a new sports PR client, and more news, it’s business as usual here at Smoking Gun.

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News In Tweets – August 2011

60 per cent of global companies believe a blog is good for business while Facebook numbers fall in key territories.

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‘How far would you go for press covera...

Rome wasn’t built in a day, but Rupert Murdoch’s empirical influence on British politics ended in one. So how deep does this media rot go?

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How to… avoid a brand crisis

A company’s reputation is in the hands of consumers. Fires can start with barely a catalyst, so making sure you know how to douse the flames is essential.

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5 of the best… apps for marketing ...

Smartphones offer so many time saving features trying to find the most useful can be overwhelming. Thankfully you don’t have to, just look at this list instead.

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Notes from the office diary

We know blowing our own trumpet doesn’t constitute a good regular read. But there’s big news afoot this month at Smoking Gun HQ.

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News In Tweets – July 2011

4million issues of the final News of the World were bought, said The Sun.

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Shock switch for Smoking Gun MD Rick Gut...

Social media is a waste of time. Smoking Gun’s main man Rick Guttridge opens the discussion.

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How to run a user generated social media...

The latest in our how to guides tackles one of the most powerful but potentially dangerous types of social media campaign. Our in-house experts talk you through utilising User Generated Content.

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Even if he’s not guilty this is a huge...

Inspired by recent headlines, Smoking Gun’s MD Rick Guttridge makes it clear that brands cannot forget that the truth will always out— from the ethical to environmental.

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September 2018 in the Smoking Gun study

All the latest news from Smoking Gun’s HQ in Manchester, from in-house events and our presence at the PRCA’s BAFTA conference, to standout creative work and client coverage.

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Expert tips on copywriting for different...

We walk you throught the fundamentals of copywriting for social media, blog posts and press releases in the latest of our expert tips.

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Paddington at 60: Why brands should emul...

To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.

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A century of mistruths: 100 years (or so...

From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.

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