70% of the global internet population use social networks, 6049 Tweets Per Second were made regarding Steve Jobs’ death on October 6th, and more media facts.
Public relations has had its day, advertising and marketing too, but that’s fine by us, so click here to find out why you shouldn’t care either.
80% of global companies know they need one, but very few understand why. Read our basic guide to making weblogs work for you and get the upper hand.
Thinking of using QR codes for a campaign? Don’t, try a wallet in your phone instead.
Despite summer vanishing there’s a buzz around Smoking Gun HQ this month. So here’s the latest on our new staff, clients and free industry information.
22nd September – Mark Zuckerberg announces Facebook would change forever, 67% more leads are generated every month by companies with a blog. Click for more great digital business statistics.
Phone hacking, riots, the economic recovery (or lack of), Libyan revolutionaries. It’s been a big summer in newsrooms, so why does that not bode well for PRs?
Online, in the blink of an ill-thought tweet, your brand’s reputation can be put on the line. That means making sure staff understand appropriate social media communications is essential.
It’s big, and only getting bigger. After two months the world’s newest social network has caused quite a stir, read this and you’ll understand why.
We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.
After Gillette’s toxic masculinity critique beware of marketing claiming to get woke without doing anything, says Smoking Gun’s MD Rick Guttridge
We may not have a crystal ball, but we’ve got years of experience and forward-thinking staff with up-to-the-minute knowledge in a range of comms sectors. From slow news to Snapchat falling out of favour, you heard these here first.
As part of our 2018 Almanac, we run through the worst PR, marketing, social and digital mistakes from the industry this year.
As part of Smoking Gun’s 2018 almanac, we look at the best stunts and campaigns from other agencies and brands that have caught our eye.
For the final chapter in our 2018 almanac— rounding up all the comms, PR and marketing industry news— we run down biggest events that have happened here at Smoking Gun HQ.
Our MD Rick Guttridge considers what this year’s Christmas ads say about the comms and marketing sectors, and tells washed up ‘creatives’ to make way for professionals with real ideas.