Inspired by recent headlines, Smoking Gun’s MD Rick Guttridge makes it clear that brands cannot forget that the truth will always out— from the ethical to environmental.
Following Nike’s ad success with Colin Kaepernick, Smoking Gun’s Rick Guttridge considers the importance of brand purpose for building consumer loyalty.
Brands should follow the example of iconic TV shows like Game of Thrones; leave people wanting more to guarantee an engaged audience.
Our big gun, Rick Guttridge, explains how so many companies are looking in the wrong place for influencers, and how big data can be used to ensure you’re collaborating with the best possible voices for your sector.
Opt-in or opt-out, despite the deadline now having passed for businesses to clean up their processes with regard to storing…
Picture the scene. It’s 1987, and Cold War tensions are running pretty hot. From nowhere, photos emerge showing two of…
They say be careful what you wish for. I’d say be incredibly cautious about who you choose to work with.
In the ten years since his brainchild was launched there have been very few occasions when I’ve said ‘Mark Zuckerberg…
You can paint it whichever way you want, the truth of the matter is my industry- and its associated fields,…
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To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.
From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.
Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.
All that’s happening at our Manchester HQ— exceptional client work, details of our forthcoming event, The Millennial Mindset, and major life moments for the award-winning team.
Digital dominates the millennial marketing agenda, but more and more firms are targeting this demographic with campaigns in real life, and it’s working.