Case Files

From Manchester with love: SGPR responds...

With last week’s events in our hometown still raw in the mind, it seemed fitting and respectful to begin this…

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The inevitable death of punk: Brands can...

From challenger companies to rebel firms, edgy start ups to industry disruptors, for more than a decade now we’ve been…

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Just how much is your CEO really worth t...

Earlier this year we published a blog post- Brand marketing: Good for me, or good for all. Based on figures…

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7 things I’ve learned in 7 years of ru...

By Rick Guttridge This year Smoking Gun PR hits seven. Founded back in 2010 on the principles of accountability, transparent…

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Stats, lies, and video views: Why Facebo...

Mistruths have been a common theme over the last 12 months. From Brexit to the U.S. election, porky pies, or…

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Choose your spokespeople wisely, or face...

Messages. Every firm on the face of the Earth has them, but without the right face to deliver, they might…

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Having cake and eating it are different ...

Just when we thought 2016 couldn’t get any worse, the BBC proves why nobody should make final decisions whilst Mercury…

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Business is like Team GB; you get out wh...

Two weeks since the fanfare of Rio’s Closing Ceremony, days until the Paralympics begin, and there’s plenty your brand can…

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The power of love (and hate): Harnessing...

Using science and psychology, we take an in-depth look at how modern marketing relies on using human emotions to build brands, boost loyalty and— ultimately— improve conversions and sales.

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GDPR – Comms disaster of the decad...

Two weeks since the fanfare of Rio’s Closing Ceremony, days until the Paralympics begin, and there’s plenty your brand can…

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Usage insights: The time well-spent move...

Two weeks since the fanfare of Rio’s Closing Ceremony, days until the Paralympics begin, and there’s plenty your brand can…

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7 mental health campaigns that show peop...

Two weeks since the fanfare of Rio’s Closing Ceremony, days until the Paralympics begin, and there’s plenty your brand can…

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9 tips for recruiting through social med...

Two weeks since the fanfare of Rio’s Closing Ceremony, days until the Paralympics begin, and there’s plenty your brand can…

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May 2018 in the Smoking Gun study

Two weeks since the fanfare of Rio’s Closing Ceremony, days until the Paralympics begin, and there’s plenty your brand can…

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