Case Files

Slashing red ink? Don’t slow down ...

When times are tough it doesn’t make sense to bury your head in the sand and reign in budgets. A great PR strategy is a cost-effective way of reinstating brand dominance, reaching new customers and stealing valuable column inches.

Read more

Public relations expert masterclass: Bob...

We attended the CIPR Northern Conference in Newcastle, now here are our key learnings from one of the best the PR business has ever seen.

Read more

6 steps to a great reputation management...

Reputation management is not a reactive response, but an ongoing science. We show you how to ensure you have the right plan in place to monitor sentiment, improve loyalty and put fires out if they start.

Read more

Why integrating your PR agency within th...

Sales is an inherent part of the PR agency skillset, so opening the lines of communication between your sales and public relations teams is essential.

Read more

Why you need to understand your PR agenc...

The integrated dream is great, until it begins to stifle the creativity of your PR agency. Fully understanding what this area of comms does is the only way to ensure a successful working relationship, and top-drawer ROI.

Read more

PESO and post-public relations PR measur...

Apologies if we’ve been particularly outspoken recently. It has nothing to do with the major award our team won in Barcelona last…

Read more

Finding good PR ROI after ‘the end...

All good things eventually come to a conclusion. Even the concept of public relations, or at least what we all think…

Read more

Tell us another: Storytelling tops PR ca...

The proof of a great yarn is not in the plot itself, but rather how that plot is delivered to…

Read more

How valuable is PR to reputation managem...

Lack of faith seems to be a common theme in the year 2018. As we mentioned on the blog last week,…

Read more

Want more?

We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.

6 steps to a great reputation management...

Reputation management is not a reactive response, but an ongoing science. We show you how to ensure you have the right plan in place to monitor sentiment, improve loyalty and put fires out if they start.

Read more

July 2018 in the Smoking Gun study

The latest in-house news from Smoking Gun’s HQ in Manchester, including our six CIPR PRide award nominations, Melanoma UK joining the fold, standout work for several of our top clients, not least Silentnight, and the best work BBQ ever.

Read more

Influencing influencers— why brands ar...

Our big gun, Rick Guttridge, explains how so many companies are looking in the wrong place for influencers, and how big data can be used to ensure you’re collaborating with the best possible voices for your sector.

Read more

Top tips for broadcast media success

Inspired by our recent success with BBC Breakfast and Silentnight, we asked our in-house experts to offer some top tips on securing broadcast media success.

Read more

The power of love (and hate): Harnessing...

Using science and psychology, we take an in-depth look at how modern marketing relies on using human emotions to build brands, boost loyalty and— ultimately— improve conversions and sales.

Read more

Social media for business— Major updat...

We run through the latest and greatest changes on all the major networks— Facebook, Instagram, LinkedIn, Snapchat and Twitter— to get your social media for business bang up to date, identifying key trends in the process.

Read more