Case Files

Top tips for selling-in real life featur...

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

Read more

10% of UK public sector campaign budgets...

New UK government guidelines reiterate what we have been saying for years— effective PR evaluation and measurement is vital for comms success.

Read more

Slashing red ink? Don’t slow down ...

When times are tough it doesn’t make sense to bury your head in the sand and reign in budgets. A great PR strategy is a cost-effective way of reinstating brand dominance, reaching new customers and stealing valuable column inches.

Read more

Public relations expert masterclass: Bob...

We attended the CIPR Northern Conference in Newcastle, now here are our key learnings from one of the best the PR business has ever seen.

Read more

6 steps to a great reputation management...

Reputation management is not a reactive response, but an ongoing science. We show you how to ensure you have the right plan in place to monitor sentiment, improve loyalty and put fires out if they start.

Read more

Why integrating your PR agency within th...

Sales is an inherent part of the PR agency skillset, so opening the lines of communication between your sales and public relations teams is essential.

Read more

Why you need to understand your PR agenc...

The integrated dream is great, until it begins to stifle the creativity of your PR agency. Fully understanding what this area of comms does is the only way to ensure a successful working relationship, and top-drawer ROI.

Read more

PESO and post-public relations PR measur...

Apologies if we’ve been particularly outspoken recently. It has nothing to do with the major award our team won in Barcelona last…

Read more

Finding good PR ROI after ‘the end...

All good things eventually come to a conclusion. Even the concept of public relations, or at least what we all think…

Read more

Want more?

We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.

The perfect millennial marketing campaig...

Video content is only becoming more important when looking at millennial marketing campaign ideas. We look at what networks, formats and styles are most popular.

Read more

Blagger’s Blog— Sexist memes, st...

Smoking Gun’s roundup of media, marketing and comms news— this week with 2017’s top meme branded ‘sexist’, B&Q art, and a terrifyingly bad email.

Read more

September 2018 in the Smoking Gun study

All the latest news from Smoking Gun’s HQ in Manchester, from in-house events and our presence at the PRCA’s BAFTA conference, to standout creative work and client coverage.

Read more

Expert tips on copywriting for different...

We walk you throught the fundamentals of copywriting for social media, blog posts and press releases in the latest of our expert tips.

Read more

Paddington at 60: Why brands should emul...

To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.

Read more

A century of mistruths: 100 years (or so...

From War of the Worlds and the Zinoviev letter, to blondes going extinct and weatherman faking it, we chart a potted history of definitive fake news moments.

Read more