Case Files

Why you need to understand your PR agenc...

The integrated dream is great, until it begins to stifle the creativity of your PR agency. Fully understanding what this area of comms does is the only way to ensure a successful working relationship, and top-drawer ROI.

Read more

PESO and post-public relations PR measur...

Apologies if we’ve been particularly outspoken recently. It has nothing to do with the major award our team won in Barcelona last…

Read more

Finding good PR ROI after ‘the end...

All good things eventually come to a conclusion. Even the concept of public relations, or at least what we all think…

Read more

Tell us another: Storytelling tops PR ca...

The proof of a great yarn is not in the plot itself, but rather how that plot is delivered to…

Read more

How valuable is PR to reputation managem...

Lack of faith seems to be a common theme in the year 2018. As we mentioned on the blog last week,…

Read more

75% of comms staff want to improve PR me...

  Who hasn’t been receiving a deluge of GDPR-related emails over the past couple of weeks? Thought so.

Read more

Perfecting PR measurement on social medi...

While marketing budgets increase, proof of return on investment for that spend is proving difficult to find, according to a…

Read more

How to create a PR strategy that’s...

The truth is out, and the public has spoken. According to Kantar Millward Brown’s 2018 AdReaction survey, people find multimedia…

Read more

Want more?

We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.

Blagger’s Blog— World Cup, Smoki...

The truth is out, and the public has spoken. According to Kantar Millward Brown’s 2018 AdReaction survey, people find multimedia…

Read more

How to tailor your PR strategy for the i...

The truth is out, and the public has spoken. According to Kantar Millward Brown’s 2018 AdReaction survey, people find multimedia…

Read more

Finding good PR ROI after ‘the end...

The truth is out, and the public has spoken. According to Kantar Millward Brown’s 2018 AdReaction survey, people find multimedia…

Read more

Blagger’s Blog— #NorthernFail, T...

The truth is out, and the public has spoken. According to Kantar Millward Brown’s 2018 AdReaction survey, people find multimedia…

Read more

GDPR – Comms disaster of the decad...

The truth is out, and the public has spoken. According to Kantar Millward Brown’s 2018 AdReaction survey, people find multimedia…

Read more

Usage insights: The time well-spent move...

The truth is out, and the public has spoken. According to Kantar Millward Brown’s 2018 AdReaction survey, people find multimedia…

Read more