Case Files

Why integrating your PR agency within th...

Sales is an inherent part of the PR agency skillset, so opening the lines of communication between your sales and public relations teams is essential.

Read more

Why you need to understand your PR agenc...

The integrated dream is great, until it begins to stifle the creativity of your PR agency. Fully understanding what this area of comms does is the only way to ensure a successful working relationship, and top-drawer ROI.

Read more

Suffrage centenary— PR, feminism, and ...

Today— Tuesday 6th February 2018— marks the centenary of the Representation of the People Act which gave at least some…

Read more

Small size means big change: The Guardia...

It was undoubtedly an exciting turn of events for PRs and journalists alike this week when the Guardian finally revealed…

Read more

Top 5 April Fools’ PR Stunts

April Fools’ Day PR stunts. Some might say they’re like Marmite and here at Smoking Gun, we have a pretty…

Read more

Travel PR: Transylvania eyes up post-Bre...

Now there’s a headline that, just a few months ago, we would never have expected to write. The world is…

Read more

Seller’s guide to the selfie economy

It’s either another bold step in the mission to monetise every aspect of digital life, or just a sad sign…

Read more

Case Study: Silentnight Sleepy Stories

We’re always proud to share our achievements, and our next example makes us particularly happy because it promotes something important,…

Read more

Could festivals and sport save the UK ec...

It has been a real whirlwind of a month here in Great Britain. So much so it’s vital to stop…

Read more

Want more?

We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.

Public relations expert masterclass: Bob...

We attended the CIPR Northern Conference in Newcastle, now here are our key learnings from one of the best the PR business has ever seen.

Read more

6 steps to a great reputation management...

Reputation management is not a reactive response, but an ongoing science. We show you how to ensure you have the right plan in place to monitor sentiment, improve loyalty and put fires out if they start.

Read more

Why integrating your PR agency within th...

Sales is an inherent part of the PR agency skillset, so opening the lines of communication between your sales and public relations teams is essential.

Read more

Why you need to understand your PR agenc...

The integrated dream is great, until it begins to stifle the creativity of your PR agency. Fully understanding what this area of comms does is the only way to ensure a successful working relationship, and top-drawer ROI.

Read more

PESO and post-public relations PR measur...

It has been a real whirlwind of a month here in Great Britain. So much so it’s vital to stop…

Read more

Finding good PR ROI after ‘the end...

It has been a real whirlwind of a month here in Great Britain. So much so it’s vital to stop…

Read more