Case Files

Why integrating your PR agency within th...

Sales is an inherent part of the PR agency skillset, so opening the lines of communication between your sales and public relations teams is essential.

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Why you need to understand your PR agenc...

The integrated dream is great, until it begins to stifle the creativity of your PR agency. Fully understanding what this area of comms does is the only way to ensure a successful working relationship, and top-drawer ROI.

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Suffrage centenary— PR, feminism, and ...

Today— Tuesday 6th February 2018— marks the centenary of the Representation of the People Act which gave at least some…

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Small size means big change: The Guardia...

It was undoubtedly an exciting turn of events for PRs and journalists alike this week when the Guardian finally revealed…

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Top 5 April Fools’ PR Stunts

April Fools’ Day PR stunts. Some might say they’re like Marmite and here at Smoking Gun, we have a pretty…

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Travel PR: Transylvania eyes up post-Bre...

Now there’s a headline that, just a few months ago, we would never have expected to write. The world is…

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Seller’s guide to the selfie economy

It’s either another bold step in the mission to monetise every aspect of digital life, or just a sad sign…

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Case Study: Silentnight Sleepy Stories

We’re always proud to share our achievements, and our next example makes us particularly happy because it promotes something important,…

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Could festivals and sport save the UK ec...

It has been a real whirlwind of a month here in Great Britain. So much so it’s vital to stop…

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We are what we eat: The best veggie food...

It’s Veggie Month in the UK, and so we’re looking at the best examples of food marketing that encourage people to get the greens in.

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6 essential (and not-so-essential) socia...

Forget vanity metrics and misleading stats, we run through the most popular forms of judging social media marketing success, and reveal which are really important and which are, well, not so.

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Measuring PR performance relies on prope...

It’s no good comparing your metrics with those of an irrelevant organisation, even if that organisation is a vague rival. Logical benchmarking is the answer.

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PR measurement can safeguard 2019 market...

In order to ensure the same spending power next year, marketing and PR teams must start taking their ROI responsibilities seriously, or risk further cuts.

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What is PR measurement actually doing fo...

Agencies and departments must step up and show real, tangible evidence of their impact on business KPIs in order for PR measurement to be taken seriously.

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Top tips for selling-in real life featur...

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

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