Brands are constantly told they should be exploring influencer marketing. We talk through five simple steps to make sure you don’t waste time and money.
We conclude our blog series on marketing for millennials with a focus on the generation’s #1 social network, and how to use it properly.
Video content is only becoming more important when looking at millennial marketing campaign ideas. We look at what networks, formats and styles are most popular.
Think you could be social media’s next big thing, or a leading online voice in your sector? We examine the reality beneath the influencer marketing facade.
There’s no definite answer when it comes to asking how to make a social media campaign that works, but there are steps to take that can maximise your efforts for good.
Are you getting bogged down in vanity metrics such as likes and comments? We explain why social media marketing only works when you dig deeper.
To answer ‘what is social media marketing doing for your brand identity?’ ask some other questions too, on everything from company history to product range.
Brands and marketing agencies alike struggle to prove ROI from social media efforts, so here’s what you need to consider when attempting to buck the trend.
We crunch numbers from the Edelman Trust Survey that suggest networks are complex beasts and difficult to tame sans social media agency.
We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.
Smoking Gun’s media news roundup, this week with a stark warning from Berners-Lee, Channel 4’s Leeds move, and that Waitrose email.
Inspired by recent headlines, Smoking Gun’s MD Rick Guttridge makes it clear that brands cannot forget that the truth will always out— from the ethical to environmental.
As the world receives a shock to the system about the state of the environment we explain how sustainability makes both business and marketing sense.
As Tortoise prepares to launch, we look at the rising trend for slow journalism— from Pro Publica to Design Exchange, and how brands can tap into this sector.
Our weekly roundup of media news and talking points— even reality TV is fake, monster of a Manchester PR campaign, Philip Green’s fall, Honda ditches agencies.