Are you getting bogged down in vanity metrics such as likes and comments? We explain why social media marketing only works when you dig deeper.
To answer ‘what is social media marketing doing for your brand identity?’ ask some other questions too, on everything from company history to product range.
We run through the latest and greatest changes on all the major networks— Facebook, Instagram, LinkedIn, Snapchat and Twitter— to get your social media for business bang up to date, identifying key trends in the process.
So January is finally drawing to a close, despite the fact it’s actually far, far colder now than it was…
Looking for more advice on PR, social media, and marketing? Why not get in contact or submit a brief to inject…
Ingenious PR intern required Calling all students … want to get ahead during your summer break? Well we have the…
Beckham fails to make Team GB but can hold the torch, Cruise and Holmes divorce, XBOX inspired dubstep advert, and a truly hilarious Facebook campaign hijack.
Brand new tablet from the web and media giant arrives in two weeks, but without rights to magazine, music, TV and film content. Limited? We certainly think so.
Icelandair gives away flights in Manchester, RBS takes money but won’t give any back (for a few days), whilst tweets suggest Bieber is the new Cobain. Blagger’s blog, media and PR news, of course.
We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.
Think you could be social media’s next big thing, or a leading online voice in your sector? We examine the reality beneath the influencer marketing facade.
There’s no definite answer when it comes to asking how to make a social media campaign that works, but there are steps to take that can maximise your efforts for good.
Brands and marketing agencies alike struggle to prove ROI from social media efforts, so here’s what you need to consider when attempting to buck the trend.
We crunch numbers from the Edelman Trust Survey that suggest networks are complex beasts and difficult to tame sans social media agency.