Case Files

All that glitters may not be a gold meda...

With sport high on the marketing agenda it’s important not to be blinded by fool’s gold when considering media, social media, and PR launches.

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Socmedia update: Hashtag pages and Rebel...

Twitter’s latest offer to the business world, and a brand new network well worth investigating from Huffington Post’s former CTO, investigated.

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Digital experiments at The Times

As newspapers continue to try and plug leaking bank balances Britain’s oldest daily flirts with free online journalism, despite its website being behind that paywall.

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June 2012 in the Smoking Gun study

With a new client win and plenty of hope for an improvement in the weather all eyes are fixed on the future, and Christmas long-lead press.

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Infographic: The impact of social media ...

Following last month’s Travel, Leisure and Tourism (TLT) North conference in Chester, we decided this week’s infographic should look at…

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The Blagger's Blog 22nd June 2012

Coca Cola’s happiness campaign returns, with acts of kindness, love and bravery caught on CCTV, whilst Apple enrages customers with new socket proposal.

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Nazis and advertising… never a goo...

Far right groups have been making the most of YouTube’s revenue sharing system, which won’t go down well with advertisers at all.

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Pinterest, the moving moodboard for bran...

Some recent examples of great pinning from social media’s new kid, Pinterest.

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The Blagger's Blog 18th June 2012

Last week’s belated media roundup with Robert Pattinson, David Cronenberg, Britain’s cocaine problem, and Shell’s arctic drilling.

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Influencer marketing: The good, bad and ...

Think you could be social media’s next big thing, or a leading online voice in your sector? We examine the reality beneath the influencer marketing facade.

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How to create a social media campaign fo...

There’s no definite answer when it comes to asking how to make a social media campaign that works, but there are steps to take that can maximise your efforts for good.

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Does your social media marketing strateg...

Are you getting bogged down in vanity metrics such as likes and comments? We explain why social media marketing only works when you dig deeper.

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What is social media marketing doing for...

To answer ‘what is social media marketing doing for your brand identity?’ ask some other questions too, on everything from company history to product range.

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6 steps to choosing a social media agenc...

Brands and marketing agencies alike struggle to prove ROI from social media efforts, so here’s what you need to consider when attempting to buck the trend.

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So you think you don’t need a soci...

We crunch numbers from the Edelman Trust Survey that suggest networks are complex beasts and difficult to tame sans social media agency.

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