With sport high on the marketing agenda it’s important not to be blinded by fool’s gold when considering media, social media, and PR launches.
Twitter’s latest offer to the business world, and a brand new network well worth investigating from Huffington Post’s former CTO, investigated.
As newspapers continue to try and plug leaking bank balances Britain’s oldest daily flirts with free online journalism, despite its website being behind that paywall.
With a new client win and plenty of hope for an improvement in the weather all eyes are fixed on the future, and Christmas long-lead press.
Following last month’s Travel, Leisure and Tourism (TLT) North conference in Chester, we decided this week’s infographic should look at…
Coca Cola’s happiness campaign returns, with acts of kindness, love and bravery caught on CCTV, whilst Apple enrages customers with new socket proposal.
Far right groups have been making the most of YouTube’s revenue sharing system, which won’t go down well with advertisers at all.
Some recent examples of great pinning from social media’s new kid, Pinterest.
Last week’s belated media roundup with Robert Pattinson, David Cronenberg, Britain’s cocaine problem, and Shell’s arctic drilling.
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Think you could be social media’s next big thing, or a leading online voice in your sector? We examine the reality beneath the influencer marketing facade.
There’s no definite answer when it comes to asking how to make a social media campaign that works, but there are steps to take that can maximise your efforts for good.
Are you getting bogged down in vanity metrics such as likes and comments? We explain why social media marketing only works when you dig deeper.
To answer ‘what is social media marketing doing for your brand identity?’ ask some other questions too, on everything from company history to product range.
Brands and marketing agencies alike struggle to prove ROI from social media efforts, so here’s what you need to consider when attempting to buck the trend.
We crunch numbers from the Edelman Trust Survey that suggest networks are complex beasts and difficult to tame sans social media agency.