Case Files

How to create a social media campaign fo...

There’s no definite answer when it comes to asking how to make a social media campaign that works, but there are steps to take that can maximise your efforts for good.

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Usage insights: The time well-spent move...

How much time do you spend per day on your favourite apps? How about per week? The figure is likely…

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9 tips for recruiting through social med...

How do you find the best talent for your business? Where are the standout candidates hiding? What are the best…

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Social media agency: 15 facts and stats ...

The world’s number one professional social network, LinkedIn just turned 15 years young, making it the oldest of the biggest…

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Last orders- Is Wetherspoons’ soci...

Over the weekend news hit that the UK’s best-loved cut-price pub chain was closing all its social media accounts— both…

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Hot Cross Guns: The Taste Test

The guns fancy themselves as ‘taste pioneers’ and have recently taken to taste testing all things festive. Having given Easter…

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Fear v social media, and your PR campaig...

Businesses have never been more aware of how potentially damaging social media can be to a brand’s reputation. But this shouldn’t put…

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Shared controversy: 5 moments social net...

Socmedia has been causing a scene since inception. Brand wildfires, hacked elections, cyberbullying, frontline reporting; it’s all going off, but…

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Social media agency: Germany, privacy, F...

Since the beginning of 2018, Smoking Gun has been covering the increasing lack of trust between consumers and social media— and…

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What is social media marketing doing for...

To answer ‘what is social media marketing doing for your brand identity?’ ask some other questions too, on everything from company history to product range.

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6 steps to choosing a social media agenc...

Brands and marketing agencies alike struggle to prove ROI from social media efforts, so here’s what you need to consider when attempting to buck the trend.

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So you think you don’t need a soci...

We crunch numbers from the Edelman Trust Survey that suggest networks are complex beasts and difficult to tame sans social media agency.

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PR campaign question: Are influencers mo...

Influencers are valued far higher than celebrities in the beauty sector. We look at why, and what brands stand to gain.

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Influencing influencers— why brands ar...

Our big gun, Rick Guttridge, explains how so many companies are looking in the wrong place for influencers, and how big data can be used to ensure you’re collaborating with the best possible voices for your sector.

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Social media for business— Major updat...

We run through the latest and greatest changes on all the major networks— Facebook, Instagram, LinkedIn, Snapchat and Twitter— to get your social media for business bang up to date, identifying key trends in the process.

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