Case Files

How to create a social media campaign fo...

There’s no definite answer when it comes to asking how to make a social media campaign that works, but there are steps to take that can maximise your efforts for good.

Read more

Usage insights: The time well-spent move...

How much time do you spend per day on your favourite apps? How about per week? The figure is likely…

Read more

9 tips for recruiting through social med...

How do you find the best talent for your business? Where are the standout candidates hiding? What are the best…

Read more

Social media agency: 15 facts and stats ...

The world’s number one professional social network, LinkedIn just turned 15 years young, making it the oldest of the biggest…

Read more

Last orders- Is Wetherspoons’ soci...

Over the weekend news hit that the UK’s best-loved cut-price pub chain was closing all its social media accounts— both…

Read more

Hot Cross Guns: The Taste Test

The guns fancy themselves as ‘taste pioneers’ and have recently taken to taste testing all things festive. Having given Easter…

Read more

Fear v social media, and your PR campaig...

Businesses have never been more aware of how potentially damaging social media can be to a brand’s reputation. But this shouldn’t put…

Read more

Shared controversy: 5 moments social net...

Socmedia has been causing a scene since inception. Brand wildfires, hacked elections, cyberbullying, frontline reporting; it’s all going off, but…

Read more

Social media agency: Germany, privacy, F...

Since the beginning of 2018, Smoking Gun has been covering the increasing lack of trust between consumers and social media— and…

Read more

Want more?

We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.

Rise of the machines: 6 sensationally ef...

Think a chatbot is just for basic customer service? Time for a re-appraisal as we run through the most innovative automatic brand assistants in history.

Read more

If you use social media for business the...

Facebook Groups are the only way for brands to ensure fans see content. Here are some forthcoming changes set to make social media for business even better.

Read more

Social media marketing Super Bowl shows ...

This year’s Super Bowl saw an exponential increase in purpose-driven advertising, according to social media giant Twitter. And audiences loved it.

Read more

What social media lessons can we take fr...

After a phenomenon in which millions ‘attended’ a virtual gig in a gaming world, we consider what this means for social media, event partnerships and more.

Read more

Social media masterclass: Turning fans i...

How do you encourage, attract and collaborate with your public social media champions? We talk you through the steps to guarantee superfans come flying in.

Read more

How to start trends with social media ma...

Can we really learn anything from end of year lists? As one brand’s top social media marketing campaigns breakdown goes to show, the answer is yes.

Read more