Case Files

Why you need to understand your PR agenc...

The integrated dream is great, until it begins to stifle the creativity of your PR agency. Fully understanding what this area of comms does is the only way to ensure a successful working relationship, and top-drawer ROI.

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Suffrage centenary— PR, feminism, and ...

Today— Tuesday 6th February 2018— marks the centenary of the Representation of the People Act which gave at least some…

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Small size means big change: The Guardia...

It was undoubtedly an exciting turn of events for PRs and journalists alike this week when the Guardian finally revealed…

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Top 5 April Fools’ PR Stunts

April Fools’ Day PR stunts. Some might say they’re like Marmite and here at Smoking Gun, we have a pretty…

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Travel PR: Transylvania eyes up post-Bre...

Now there’s a headline that, just a few months ago, we would never have expected to write. The world is…

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Seller’s guide to the selfie economy

It’s either another bold step in the mission to monetise every aspect of digital life, or just a sad sign…

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Case Study: Silentnight Sleepy Stories

We’re always proud to share our achievements, and our next example makes us particularly happy because it promotes something important,…

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Could festivals and sport save the UK ec...

It has been a real whirlwind of a month here in Great Britain. So much so it’s vital to stop…

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5 ways to work more effectively with blo...

As a brand with an interest in gaining media exposure, or as a PR professional whose main job is garnering…

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Tell us another: Storytelling tops PR ca...

As a brand with an interest in gaining media exposure, or as a PR professional whose main job is garnering…

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How valuable is PR to reputation managem...

As a brand with an interest in gaining media exposure, or as a PR professional whose main job is garnering…

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75% of comms staff want to improve PR me...

As a brand with an interest in gaining media exposure, or as a PR professional whose main job is garnering…

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Perfecting PR measurement on social medi...

As a brand with an interest in gaining media exposure, or as a PR professional whose main job is garnering…

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How to create a PR strategy that’s...

As a brand with an interest in gaining media exposure, or as a PR professional whose main job is garnering…

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