Each week we hand pick interesting, image-based diagrams to explain the ins and outs of media, social media, PR and marketing. But realistically how useful are such tools at explaining these often complex concepts?

Well, in short, infographics are very useful, mainly because they are highly efficient. A picture tells a thousand words, or so the adage goes, and in the 21st Century that’s certainly a good thing, with most people spending just 2-4 seconds assessing whether or not to stay on a particular web page, leaving little time to take in well-structured sentences.

Coupled with the fact humans have a far superior ability to interpret visual information over any other format, not to mention the increased likelihood pictoral content will be shared online, and you’ve got several compelling reasons to consider commissioning your own. Here are some we had made earlier, each of which is an example of effective business guidance as explained through appealing images.

We managed to persuade a selection of the superb line up of industry figureheads who talked on the day, to share on camera their thoughts on the event and the current state of the sector.  You can see what they had to say here:

Feedback from the 150 attendees was extremely positive and we hope to see this become an annual fixture in the industry calendar.

Well done and thank you to all involved in running such an informative and useful event which once again confirmed what a vibrant region of the UK we live and work in.

When we launched Smoking Gun we wanted to create campaigns that offered our clients tangible results and as no two campaigns are the same, neither are our reporting metrics. PR is so much more than a book of cuttings and we aim to show that with every piece of work.

In brief, here are five headline results we’ve achieved with recent work.

1) Luxury goods / leisure: Outdoor Chic secured a six figure sales contract on the back of a partnership programme we instigated and managed.

2) Food / FMCG: Panda Liquorice launched a new SKU and achieved a six fold month on month sales increase on the back of PR alone.

3) Travel / leisure: New gastropub & boutique hotel The Lion was launched and smashed its sales target by 35% on the back of an integrated marcomms campaign we masterminded.

4) FMCG / health: Supporting a new TV advertising burst for men’s caffeine based shampoo Alpecin, the UK’s fastest growing men’s shampoo, we have used digital PR techniques to secure close to 10,000 views of its online advert in a couple of weeks – see for yourself here.

5) Consumer tech: achieving blanket national media and blog coverage in our target media for a major new product launch, with over 50% including video reviews and achieving sales results ‘far higher than anticipated’.
To find out the full story on these and many more case studies, or simply to discuss how effective your PR is and how you’re currently measuring it, contact Rick today.