Case Files

PESO and post-public relations PR measur...

Apologies if we’ve been particularly outspoken recently. It has nothing to do with the major award our team won in Barcelona last…

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75% of comms staff want to improve PR me...

  Who hasn’t been receiving a deluge of GDPR-related emails over the past couple of weeks? Thought so.

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Without the right PR measurement tools, ...

While scientists have spent years trying to prove beyond question that dark matter exists— with some estimates suggesting 80% of the universe’s…

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Why PR measurement and evaluation matter...

Over recent weeks PR measurement and evaluation has formed something of a backbone to Smoking Gun’s agency blog. This is for…

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How to drive leads and sales using PR me...

It’s one of the most common misunderstandings of public relations in the 21st Century. Too many businesses, and people, still…

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PR measurement A-Z

This blog post was written especially for Measurement Month by our independent evaluation consultant Stephanie Bridgeman, who, along with her team,…

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Finding good PR ROI after ‘the end...

This blog post was written especially for Measurement Month by our independent evaluation consultant Stephanie Bridgeman, who, along with her team,…

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Tell us another: Storytelling tops PR ca...

This blog post was written especially for Measurement Month by our independent evaluation consultant Stephanie Bridgeman, who, along with her team,…

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How valuable is PR to reputation managem...

This blog post was written especially for Measurement Month by our independent evaluation consultant Stephanie Bridgeman, who, along with her team,…

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75% of comms staff want to improve PR me...

This blog post was written especially for Measurement Month by our independent evaluation consultant Stephanie Bridgeman, who, along with her team,…

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Perfecting PR measurement on social medi...

This blog post was written especially for Measurement Month by our independent evaluation consultant Stephanie Bridgeman, who, along with her team,…

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