Case Files

Stand-out applicants: The most creative ...

Spring is upon us, and that means two things— thousands of hopeful graduates are applying for dream first jobs, while…

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#Dos and don’ts: How to use Twitter fo...

As Facebook continues to create challenges for brands with its ever-leaner organic reach, and concerns over privacy and offensive content…

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March 2018 in the Smoking Gun study

Talk about headline-grabbing times. This month has been all about battling arctic conditions, investigating spy stories plucked straight from the…

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February 2018 in the Smoking Gun study

You wouldn’t think it had been the shortest month of the year, what with the amount of work coming out…

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Advertising ethics: Is Unilever starting...

Offensive content has been the bane of brands on social networks for some time, but now one of the biggest…

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Shared controversy: 5 moments social net...

Socmedia has been causing a scene since inception. Brand wildfires, hacked elections, cyberbullying, frontline reporting; it’s all going off, but…

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2018 must deliver consistent business et...

They say be careful what you wish for. I’d say be incredibly cautious about who you choose to work with.

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Equality now: 6 stats to prove how far w...

2017 marks 100 years since women were given the right to vote in the UK, or at least a good…

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January 2018 in the Smoking Gun study

Talk about starts to the year; if 2017 was an epic drama, the new calendar has begun in real scene-stealing…

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The power of love (and hate): Harnessing...

Using science and psychology, we take an in-depth look at how modern marketing relies on using human emotions to build brands, boost loyalty and— ultimately— improve conversions and sales.

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GDPR – Comms disaster of the decad...

Talk about starts to the year; if 2017 was an epic drama, the new calendar has begun in real scene-stealing…

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Usage insights: The time well-spent move...

Talk about starts to the year; if 2017 was an epic drama, the new calendar has begun in real scene-stealing…

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7 mental health campaigns that show peop...

Talk about starts to the year; if 2017 was an epic drama, the new calendar has begun in real scene-stealing…

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9 tips for recruiting through social med...

Talk about starts to the year; if 2017 was an epic drama, the new calendar has begun in real scene-stealing…

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May 2018 in the Smoking Gun study

Talk about starts to the year; if 2017 was an epic drama, the new calendar has begun in real scene-stealing…

Read more