Case Files

Small size means big change: The Guardia...

It was undoubtedly an exciting turn of events for PRs and journalists alike this week when the Guardian finally revealed…

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PR thoughts: Daily Mail, Virgin Trains, ...

As you may or may not have noticed this week, an argument has kicked off between the Daily Mail, Virgin Trains,…

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Love it or loath it, just don't ign...

It doesn’t matter which wing your politics falls into, what side of the fence you prefer to stand on, or…

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PR thoughts: Media silly season? You...

It’s raining outside the Smoking Gun PR office window today. Amazingly- despite reputations- this is the first dank and dreary…

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March 2017 in the Smoking Gun study

With the triggering of Article 50 this week it’s easy to feel a little uneasy about what the future has…

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News Corp divides (but can the publishin...

The founding father’s beloved multi-national will separate into broadcast and print interests, with the latter looking by far the weaker of the two media arms.

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Digital experiments at The Times

As newspapers continue to try and plug leaking bank balances Britain’s oldest daily flirts with free online journalism, despite its website being behind that paywall.

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Ode to the silly season

With competitions and crises abound this year- from the Olympics to the Euro- the usual media summer of soft stories has vanished. All’s not lost though.

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Hot Cross Guns: The Taste Test

Summer is here, which usually means a lack of genuine hard news once Parliament adjourns and plenty of spare pages…

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Advertising ethics: Is Unilever starting...

Summer is here, which usually means a lack of genuine hard news once Parliament adjourns and plenty of spare pages…

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Advertising, social media, and the Winte...

Summer is here, which usually means a lack of genuine hard news once Parliament adjourns and plenty of spare pages…

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What 2018's Super Bowl ads say abou...

Summer is here, which usually means a lack of genuine hard news once Parliament adjourns and plenty of spare pages…

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Broadcast media experts: A quick guide t...

Summer is here, which usually means a lack of genuine hard news once Parliament adjourns and plenty of spare pages…

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Small size means big change: The Guardia...

Summer is here, which usually means a lack of genuine hard news once Parliament adjourns and plenty of spare pages…

Read more