Case Files

How to measure PR ROI – it's ...

Return On Investment, or ROI. Three relatively small words that mean a huge amount when it comes to business investment….

Read more

PR agency vs in-house comms: Do brands n...

You could be a leading PR agency in Manchester, London, or another major city-player in the media game, with a…

Read more

New year, new hope- will 2018 be watersh...

So the Christmas break is well and truly behind us, everyone’s tree is about to come down this weekend, and…

Read more

PR minefield: Uber, taxi wars, and brand...

OK, so it’s not exactly new-news that the world’s biggest/most divisive ride share company and app has been having a…

Read more

PR experts and #GE2017: How the election...

Just seven days ago the country looked rather different to what we see today, politically at least. The 24-hours before…

Read more

Event PR (gone wrong): Learnings from Fy...

It was supposed to be one of the world’s most exclusive and luxurious boutique music events, with rapper Jah Rule…

Read more

B2B PR case study: Putting in a Good Day...

SGPR was tasked by business psychology and wellbeing experts Robertson Cooper and its Good Day At Work brand to promote…

Read more

Want more?

We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.

Finding good PR ROI after ‘the end...

SGPR was tasked by business psychology and wellbeing experts Robertson Cooper and its Good Day At Work brand to promote…

Read more

Tell us another: Storytelling tops PR ca...

SGPR was tasked by business psychology and wellbeing experts Robertson Cooper and its Good Day At Work brand to promote…

Read more

How valuable is PR to reputation managem...

SGPR was tasked by business psychology and wellbeing experts Robertson Cooper and its Good Day At Work brand to promote…

Read more

75% of comms staff want to improve PR me...

SGPR was tasked by business psychology and wellbeing experts Robertson Cooper and its Good Day At Work brand to promote…

Read more

Perfecting PR measurement on social medi...

SGPR was tasked by business psychology and wellbeing experts Robertson Cooper and its Good Day At Work brand to promote…

Read more