Case Files

Influencing influencers— why brands ar...

Our big gun, Rick Guttridge, explains how so many companies are looking in the wrong place for influencers, and how big data can be used to ensure you’re collaborating with the best possible voices for your sector.

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GDPR – Comms disaster of the decad...

Opt-in or opt-out, despite the deadline now having passed for businesses to clean up their processes with regard to storing…

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No kidding: April Fools in the fake news...

Picture the scene. It’s 1987, and Cold War tensions are running pretty hot. From nowhere, photos emerge showing two of…

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2018 must deliver consistent business et...

They say be careful what you wish for. I’d say be incredibly cautious about who you choose to work with.

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Social media trust falls to historic low...

In the ten years since his brainchild was launched there have been very few occasions when I’ve said ‘Mark Zuckerberg…

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PR today: Turning crisis into a testamen...

You can paint it whichever way you want, the truth of the matter is my industry- and its associated fields,…

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Cleaning up: Why Facebook still isn’t ...

Supposedly the world’s favourite social network, despite its popularity and usefulness, I can’t help but feel companies have good reasons…

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Should marketers have nightmares about e...

In 1991 the director James Cameron unleashed his vision of the near-future, and with it the wrath of Skynet, an…

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The power of love (and hate): Harnessing...

Using science and psychology, we take an in-depth look at how modern marketing relies on using human emotions to build brands, boost loyalty and— ultimately— improve conversions and sales.

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