Case Files

January 2018 in the Smoking Gun study

Talk about starts to the year; if 2017 was an epic drama, the new calendar has begun in real scene-stealing…

Read more

The new Snapchat update lets you send st...

Social media hit the headlines again this week as it was announced that Snapchat users could now share their stories…

Read more

Facebook's new algorithm change ...

We’re sure you will agree that Facebook has largely been an exercise for your thumb in recent years where you…

Read more

Small size means big change: The Guardia...

It was undoubtedly an exciting turn of events for PRs and journalists alike this week when the Guardian finally revealed…

Read more

Smoking Gun's 2017 Almanac

With just four days until Father Christmas gets here we thought it about time to unveil our annual roundup of…

Read more

Merry panto season from team Smoking Gun

This pantomime season, the hard working Guns have temporarily paused their pens, faded out Facebook and iced over their influencer…

Read more

Recently in the Smoking Gun study

With the year almost over, and only a few weeks left to buy those all important gifts for under the…

Read more

Blagger's Blog- Merriment, snow, an...

Weekly High Christmas in Australia is always a little alternative, or at least it is when you’re looking on from…

Read more

2017 Christmas sandwiches ranked from be...

The Smoking Gun food and drink team have been busy reviewing this year’s selection of high street Christmas sandwiches. Conducted…

Read more

Want more?

We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.

The power of love (and hate): Harnessing...

Using science and psychology, we take an in-depth look at how modern marketing relies on using human emotions to build brands, boost loyalty and— ultimately— improve conversions and sales.

Read more

GDPR – Comms disaster of the decad...

The Smoking Gun food and drink team have been busy reviewing this year’s selection of high street Christmas sandwiches. Conducted…

Read more

Usage insights: The time well-spent move...

The Smoking Gun food and drink team have been busy reviewing this year’s selection of high street Christmas sandwiches. Conducted…

Read more

7 mental health campaigns that show peop...

The Smoking Gun food and drink team have been busy reviewing this year’s selection of high street Christmas sandwiches. Conducted…

Read more

9 tips for recruiting through social med...

The Smoking Gun food and drink team have been busy reviewing this year’s selection of high street Christmas sandwiches. Conducted…

Read more

May 2018 in the Smoking Gun study

The Smoking Gun food and drink team have been busy reviewing this year’s selection of high street Christmas sandwiches. Conducted…

Read more