Case Files

Slashing red ink? Don’t slow down ...

When times are tough it doesn’t make sense to bury your head in the sand and reign in budgets. A great PR strategy is a cost-effective way of reinstating brand dominance, reaching new customers and stealing valuable column inches.

Read more

7 mental health campaigns that show peop...

This year’s UK Mental Health Awareness Week ran from 14th to 20th May, helping to increase understanding and reduce stigma…

Read more

March 2018 in the Smoking Gun study

Talk about headline-grabbing times. This month has been all about battling arctic conditions, investigating spy stories plucked straight from the…

Read more

Equality now: 6 stats to prove how far w...

2017 marks 100 years since women were given the right to vote in the UK, or at least a good…

Read more

PR experts: ABC results show mags in dec...

The latest magazine figures are out from the UK’s Audit Bureau of Circulation, and few PR experts in the country…

Read more

PR thoughts: Media silly season? You...

It’s raining outside the Smoking Gun PR office window today. Amazingly- despite reputations- this is the first dank and dreary…

Read more

June 2017 in the Smoking Gun study

It has been a month of incredible highs and, well, even more highs here on Bridge Street. We found ourselves…

Read more

Want more?

We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.