Posts Tagged ‘communication’

Digital addicted Britain?

Monday, January 7th, 2013

Image source: Justrec.com

As an award winning Manchester public relations agency we’re only too aware the way we live, work, and communicate has changed beyond recognition in the last 15 years. One look at the pages of our blog will provide countless examples with which to prove this point.

Yet despite the fact we’re now social media savvy, fully digitised 4G techies, the question of where these changes are taking us remains complex, and rather difficult to answer. A recent flight to Turkey providing one snapshot, with passengers sat in neat rows, all independently watching some kind of tablet- an image that’s unarguably impressive in terms of ‘how far we’ve come’, but also a little Orwellian.

Needless to say, everyone can appreciate the benefits of taking such technology onboard a standard holiday plane that isn’t showing movies for the five hour journey. But then there’s no denying recent years have seen a proliferation in the use of gadgetry whilst out and about proper, from table-side tweets mid-meal to iPads by the campfire. And not least here in Britain, the country currently at the top of the worldwide mobile data use list according to Ofcom, and home to some of the world’s most avid social networkers.

According to an article on BBC.co.uk today, one possible outcome of this could be the rise of digital addiction clinics, designed to cure us of our obsessive reliance on live streams and minute-by-minute information. It sounds extreme, but considering The Guardian ran its own story- Our digital addiction- back in 2008, perhaps this dependence is something we don’t really want to acknowledge, rather than the spurious ramblings of media commentators.

One interesting point raised during The Guardian’s version of events is the way mobile communication is different in the UK compared with other territories. The U.S., for example, had TV and broadband bundles in abundance long before British customers, whereas in Japan the language itself makes text messages somewhat problematic. This has resulted in computers still being the primary point of access to social media and email Stateside, whilst in the Far East calls far outweigh text messages in terms of popularity.

As such the assumption was made that mobile users in the UK are now more likely to consider their phone as a tool for non-oral communication, with PCs becoming less of a household requirement as we perform most of the same tasks without a cumbersome desktop, or even laptop. Which makes perfect sense, and even goes some way to explaining the rise in social networking amongst English, Welsh, Scottish and Irish residents, as their mobile access to such platforms has improved, and sheds a little light on how it’s possible for more data to be requested per mobile connection from these tiny islands compared with anywhere else on Earth. So then, are you a digital addict, or just a fan of information on the go? Answers on a postcard please…

 

Share

The Newsnight Tory mess and journalistic accuracy

Tuesday, November 13th, 2012

By now most people will be aware of the rather damaging media catastrophe that occurred last week, once again plunging the ‘good’ name of the BBC into a smouldering furnace of disrepute. Or at least the current affairs arm of that global media powerhouse, anyway.

For those blissfully unaware a quick summary would read as follows- a proposed Newsnight expose suggesting a Tory Lord had molested young boys backfired, as the story was proved to be false, with the spurious details alluding to these crimes already brought to light, and proved untrue, back in the late 1990s. It’s what you might call every editor’s worst nightmare, given the job is technically about getting facts right first time, not least when a simple Google search would have averted the error.

Needless to say, the press doesn’t really need to make more problems for itself. Already there is so much doubt surrounding the legitimacy and plurality of UK media, with everything from phone hacking to the Oxford University hosted debate that took place prior to the Newsnight debacle beginning – entitled ‘British politics is in the pocket of the media’ – proving how many widespread questions there are about the methods, culture and fairness therein. So that the flagship political programme on the nation’s most recognised station has gone from schedule stalwart to near-cancellation speaks volumes about how seriously the situation is being treated. Meanwhile, the stupidity of the mistake proves how embarrassing the blunder is (before anyone mentions the fact producers were apparently warned via Twitter in the afternoon things might not be A-OK with that evening’s episode).

The BBC Director General George Entwistle has resigned, meaning now the worse case scenario then would be for the show to be taken off the air permanently, and for journalism’s reputation as a news delivery service people can trust to be damaged beyond repair thanks to the mounting problems. After all, plenty of worthwhile hours have been broadcast from the studio in question, and though doubtless other investigative titles would remain (on one platform or another) for a good while to come, frontline reporting, whether from the local Town Hall or Baghdad, must be seen as reliable in order to serve its purpose. In short, the closure of Paxman’s hunting ground, or a widespread loss of respect for professions who out real scandals, would be a big blow for everyone.

There’s another angle, mind, that jumps out with less haste but serves as a reminder that every story has opposites to contemplate. The reason we can now say with at least some confidence Mr X is innocent of these supposed misdemeanours results from the same process that began this mess in the first place, albeit perhaps with even less effort involved. According to The Guardian, articles published back in 1998 clarified the situation, meaning revealing the truth was merely a case of piecing those together with the rumours started by last week’s ill-fated edition of Newsnight, in which the former politician’s name was never revealed, but few were left in doubt as to who it was. Of course only bad practice in the press can make the headlines, but it’s nevertheless important to remember balance is fundamental to any accurate opinion.

Share

Simply unmissable 10

Wednesday, October 31st, 2012

Statistic of the month
The internet reaches 70% of Western Europe’s population.

Cult Clips
Fans of the X Factor may have noticed repeated use of the word ‘cabaret’ in a derogatory manner, i.e. ‘it’s a bit too cabaret’. Here’s the response to Gary Barlow’s comments, which pushed the filmmakers one step too far.

Open-eyed Twitter users will recognise the #firstworldproblems which is being used as part of the Water Is Life campaign. Here’s the video to accompany the charity’s push, which has made over 1million people take a step back and think.

Thanks to our new client The Kennel Club we’ve been privy to some rather impressive dog action in the last few weeks, including this social documentary about a typical day in the life of a loyal hound. Insightful stuff to say the least.

God bless perfume advert parodies, what with the strange nature of scented TV commercials. The latest Brad Pitt stint for Chanel  is a classic example, and this spoof treats it perfectly. That it also features a dog is pure coincidence. Honest.

Infographic of the month
As it’s All Hallow’s Eve and all we thought it only fitting to draw some attention to this terrifyingly interesting (ahem) image based explanation on the growing industry surrounding the spookiest day of the year.Source: Moneysupermarket.co.uk

Share

The Blagger’s Blog 19th October 2012

Friday, October 19th, 2012

A weekly roundup of talking points, sans effort

Thought for the week

“20 tons have fallen from my shoulders.” Austrian daredevil Felix Baumgartner on breaking the world skydive record, and becoming the first man to break the sound barrier without a vehicle.

Worth the paper it’s printed on?

Light news success stories in the papers this week included…

…Cheryl Cole and new boyfriend Tre Holloway, who were featured in 20 stories, more than the 15 that reported on 45,000 pupils having to resit GCSEs due to a disagreement over grading…

…Leona Lewis, who came clean about her feelings towards a member of One Direction, and wound up in 11 articles, whereas the bomb in Pakistan that killed 15 or more only found its way into 4…

…and, finally, Big Brother’s Chantelle Houghton, and her suspicion that the father to her child loves Katie Price, which formed the crux of 2 headlines, the same amount as focused on Botswana allowing women to inherit property.

(Source: Journalisted)

Weekly high

Whether you see it as a marketing stunt or test of human endeavour it’s impossible not to be impressed by Austrian Felix Baumgartner’s 128,000ft skydive, during which he reached 833MPH, destroying both the sound barrier and YouTube record for live broadcasts. Only Red Bull…

Weekly low

With Google’s track record for good PR it’s surprising to see the search giant here. Nevertheless, the company’s earnings report being released accidentally, resulting in a huge loss of share value, doesn’t bode well for its corporate appearance.

Things that may happen next week…

The European Council will issue a statement on Monday October 21st regarding the ‘Hillsborough debate’, whilst Wednesday sees the World Economic Forum’s Global Gender Gap Report 2012- something that links in with a recent blog of ours, we might add.

Dates for your diary

Tuesday 23rd October, Manchester- An Audience With Women Leaders @ The People’s History Museum; A discussion on the role of women in industry and business, made possible thanks to NABS and Hearst Magazines.

If there is a success story, blunder, or tweeting town you’d like to see included email helloATsmokinggun.co.uk or tweet using #blaggersblog. Happy Friday!

Share

How to post a video response to negative Facebook comments

Tuesday, October 16th, 2012

As a public relations company in Manchester we’re more than accustomed to the highs and lows of communications, not to mention the mundanely average everyday concepts that are perpetually rolled out by less inspired practitioners. Then something comes along that makes you stand up and genuinely acknowledge at least some mild genius at work.

Such was the case today when we happened on this Bodyform video, made in response to Facebook comments regarding the company’s use of metaphor and positive imagery to portray what, for many people, can be a slightly unpleasant time of the month. The complainant, one Richard Neil, suggested the brand had given him an unbalanced image of periods, with adverts suggesting they are wholly positive experiences for women, a time in which they skydive and rollerblade. Needless to say he was almost certainly joking, but it’s hard to remember when the reaction came in the form of this comedic suckerpunch.

We’ve embedded the video below, which sees the fictitious CEO of Bodyform explain, in no uncertain sarcasm, how the content of their adverts is actually symbolic, and that they were created in order to protect men from the truth behind one of the most natural processes in humankind. Take a look for yourselves and see what’s what, from our perspective this represents a great exercise in reactive marketing, and one that has allowed a company that works in a notoriously rigid industry, advertising wise, to come up with something out of type and memorable. Far from easy achievements.

Share

The Blagger’s Blog 28th September 2012

Friday, September 28th, 2012

A weekly roundup of talking points, sans effort

Thought for the week

“It’s not as nasty as it looks but it’s still quite dire.” Economist Paul Dales on the downward revision of U.S. second quarter growth to 1.3%.

Worth the paper it’s printed on?

Light news success stories in the papers this week included…

…Tulisa and her new book, not to mention responsibilities on X Factor, which landed her in 47 articles, several more than the 7 that reported on Colombian drug baron Daniel Barrera being arrested…

…The possibility of a Kanye West sex tape, speculation that resulted in 4 headlines, the same number that looked at the findings of a new study, which seems to report one third of cancers in over-70s are diagnosed in A&E…

…and, finally, the return of Downton Abbey to ITV, with no less than 94 stories focusing on the news, significantly more than the 19 looking at that British baby born on the frontline in Afghanistan.

(Source: Journalisted)

Weekly high

In an era of ongoing (or even worsening) austerity measures, more charities could do with taking a leaf out of the Rainforest Alliance book by creating down to Earth, realist adverts like this stunner. Poignant, and funny.

Weekly low

It goes without saying that an anti-gay political advocacy group should think twice about using a wedding photograph of two homosexual politicians in an awareness campaign. Cue law suit. PR, and moral #fail.

Three things that may happen next week…

Ohio will begin early voting ahead of next month’s U.S. Presidential Election, a key ‘swing state’ in the country, J.K. Rowling’s new book- The Casual Vacancy, her first aimed at adults- will likely head towards the top of the literary agenda, and European markets will react to the Spanish budget, containing more spending cuts, announced yesterday.

Dates for your diary

Wednesday 3rd October, Preston- Vision @ UCLAN; Retailers, property developers and councils will meet to talk about challenges facing all aspects of the British high street.

Thursday 4th October, Manchester- Fresh Awards @ The Midland Hotel; Annual award ceremony celebrating the best in marketing and creative industries.

If there is a success story, blunder, or tweeting town you’d like to see included email helloATsmokinggun.co.uk or tweet using #blaggersblog. Happy Friday!

Share

The power of a tweet

Thursday, September 27th, 2012

To the untrained eye Amanda Holden, Katherine Jenkins, and Daniel Thomas share very little in common. Closer inspection tells another story though, one held together by use, exploitation and misjudgement of social media’s might.

To begin on a positive note, Smoking Gun PR staff have been working hard on the Kumho Tyres Cash for Causes campaign of late. £100,000 is up for grabs, with a public voting system deciding on which organisations will get a share in the spoils. Clearly online networking is playing a huge part in the distribution of wealth then, but it’s amazing just how significant a status update can be.

Cue British TV stalwart Amanda Holden, who summoned the force of her 1,218,404 Twitter followers to take the Bude Sea Pool in Cornwall to the top of the competition leaderboard. That’s not bad, considering the relative obscurity of said open air public swimming facility in the eyes of most Britons, and the nationwide scope of the campaign, evidencing the power of a strong influencer.

Of course the Katherine Jenkins mystery is a very different story, but one no less indicative of the way in which social media, in this instance Twitter, can be used to refocus the spotlight. The 32 year old opera singer took to the platform repeatedly in the hope of ‘clearing her name’ following rumours she and David Beckham had a little too much knowledge of one another. The weird thing being, nobody heard about the scandal before the accused adulteress decided to contest it.

From where I’m sitting there’s a small sceptic somewhere close by who, above the din of the gossip mill, can just be heard screaming something about an attention seeking PR push. Of course we’ll never know what the real catalyst for this bizarre denial was, but there’s no doubt more of the public will have heard her name now than had at the beginning of summer.

In contrast few could accuse Welsh footballer Daniel Thomas of being anything other than honest when he came unstuck following his own 140 character quips. As we reported on our blog recently, his comments regarding Olympic aquatic types Tom Daley and Pete Waterfield were branded as homophobic, and nearly landed the Premier League man in court, if not for the QC deciding the jibe wasn’t grossly offensive, just stupid, and really only meant for friends and family.

The case has led the Director of Public Prosecutions to set about drafting guidelines for acceptable use of online networks, a result of perpetual examples that could also have been used in this article. So we’ll all soon know what can and can’t be said, though it’s unlikely to affect the number of scandals. What’s important, though, is that despite ongoing speculation such technologies have peaked, social media remains a tool of enormous power that can be used for significant gains, just so long as you’re aware of all the potential consequences.

Share

Heineken- shaken, not stirred

Thursday, September 27th, 2012

As big fans of 007 we’re excited about the new Bond movie, Skyfall, which arrives here in October. Saturated in bloody violence, it’s also dripping in brands, potentially taking product placement to an all time high.

Needless to say, the deadly gentleman in question has always been synonymous with high end items. Even the original Ian Flemming books boasted references to a luxury company or two, meaning it’s no surprise 2012’s installment sports logos and emblems aplenty. But how far is too far when it comes to selling in (and out)?

Some £28million has been generated as a result of paid for references in Skyfall. This time round Aston Martin is back in the scene(s) as one of the biggest sponsors- with the quintessentially British car manufacturer splashed all over that 61-second trailer released earlier this month. Fair enough; there’s no denying James Bond has always had a penchant for England’s finest vehicles.

The inclusion of Heineken, on the other hand, arguably stands out more than an awkward 30-second close up of Pierce Brosnan checking his Omega. After all, lager is hardly the most commonly drunk beverage amongst the rich and (usually) incredulous. Not that we don’t enjoy an ice cold serving of Holland’s biggest-selling beer. Nor do we have a problem with the brand’s use of social media.

A recent video campaign circulating online morphs from a Skyfall tie-in ad for the Dutch company, into a Facebook game which puts the user at the heart of the action (licensed to kill no less). Impressive stuff, there’s no denying real innovation and serious investment has gone into the concept, both of which are likely to pay off, irrespective of the film’s reception.

As for the placements on celluloid, as with PR it’s clear having your company thrust in front of millions without resorting to traditional advertising can be worth its weight in gold. According to some statistics, 75% of commercials are ‘skipped’ by consumers, either by turning the page, leaving the room, or simply focusing their attention elsewhere. In short, guaranteeing eyes on the screen, whilst a brand is too, can’t be bad for business.

Since the ban on British broadcasters using product placement within domestic productions was lifted last year this practice has been slowly growing in the UK. (See: C4’s Sunday Brunch Kenwood tie-in, UKTV’s first ever partnership, and XBox Kinect’s Sky deal). As such it’s certainly something we’re becoming more used to seeing, and can work well for the firms involved. The same isn’t always true of our enjoyment of the storyline though, so here’s hoping they’ve still saved at least a few minutes for the real action.

Share

How to sell and influence people

Thursday, September 27th, 2012

Apple topped the 2012 UK Coolbrands list recently. Something of a cliche, it’s hard not to wonder exactly how the analysts came to this conclusion. Again.

The fact members of the Smoking Gun PR team have been unable to get through to their mobile provider this week, thanks to the iPhone 5 launch, is testament to how much Mac products are still loved. But if something is owned by everyone, or at least one of their neighbours, can it still be seen in such reverence?

The company Steve Jobs founded provides a great case study, irrespective of any list. Back in 1984 the firm commissioned none other than Prometheus director Ridley Scott to create an advert doubling up as a public manifesto. “1984 will not be 1984”- the message referencing George Orwell’s book, and how Apple would not be like other corporations, apparently standing for free thinking individuals.

A couple of close calls with bankruptcy later and this image was well maintained through the late-1990s. The launch of the inimitable iMac, available in different colours, at a time when desktops had all the sex appeal of Bill Gates in drag, proved this point- with the aid of a (British) designer, functional technology and style had been combined to create something truly appealing, and effective.

There’s no denying that by cornering the cool-professional market Apple created a legacy of prestige that would soon attract interest from the mainstream. Skip forward a decade or so and in August it was confirmed the company had become the world’s most valuable, and most valuable of all time. But what is the effect of this on the image?

A flattering story for ‘cool brands’, published last year in The Independent, generated a micro-furore. The public cited everything from Chinese slave labour to ‘sheep like fans’ in diatribes against the planet’s favourite technology firm, suggesting all things white are no longer seen as wonderful. But people still want what the firm makes, despite the criticism of its cult-like following,  poor environmental record and scandalous production trail.

So the answer to the quandary- what makes the Coolbrand list cool?- might not be found in what’s sold, but in what’s told. A quick glance down the rest of the leaderboard in question sees a host of other names that come with immediately identifiable images. Bang & Olufsen, Mercedes-Benz, and Aston Martin all made the grade, and share one thing in common (if not more) with Apple.

By creating a unique identity, and ignoring standard approaches to stand out from their competitors, these companies have built brands that transcend fashion and fad. In this instance they tell stories that compel consumers to buy, or at least have aspirations along those lines. More universally, in business terms, none will be confused for others in their industries. Unarguably shrewd, from a marketing perspective this goes at least some way to proving any cool credentials.

Share

September 2012 in the Smoking Gun Study

Thursday, September 27th, 2012

Despite the rain and cold we’ve been breaking sweat here on Quay Street this month, with a host of new clients and high profile campaigns taking up our time. Needless to say, we wouldn’t have it any other way.

It’s our great pleasure to introduce a new member of the Smoking Gun fold, Gorilla Glue. This family run American firm is looking for major expansion in the UK, and as such has called upon our team to help with media relations, and social media marketing responsibilities, developing the brand on this side of the Atlantic.

We’re also currently looking after press duties for Victoria Plumb, the UK’s largest independent bathroom retailer ahead of the company’s inaugural TV advertisement campaign. A manufacturer of high quality, luxury products, there’s no denying the fixtures and fittings will look suitably opulent on screen, so we’re delighted to be involved, and can’t wait for the finished footage to be broadcast.

Elsewhere, one of our key sportswear clients, Mountain Hardwear, also had a major first recently. The firm opened a UK retail space in September, taking up residency inside Glasgow’s West End Retail Park; impressive news, not least given Britain’s continuing high street woes, and a sure fire mark of the growing demand for the acclaimed outdoor clothing.

Dairy lovers may have been aware of the recent Butler’s Cheese Craft A Cheese campaign, which came to an end in the last few weeks. With over 642,000 page impressions on the microsite, 3,000 competition entries, and almost 300 pieces of individual media coverage, we’ve been more than kept busy by what must be the country’s first ever crowd sourced cheese.

The winner,  Far Pavilion, was unveiled at Cardiff Castle for British Cheese week, and offers a sumptuous combination of cow’s milk, coriander, and cumin, falling somewhere between Lancashire and more exotic locales. It’s certainly equal to the sum of its parts, as we can concur, and has just about kept the office fueled during what has been another big month in the news, at least so far as our client roster goes. Eyes down for another busy few weeks then, it will take more than the perpetually plummeting temperature to dampen our in-house spirits.

Share