Posts Tagged ‘Creatives’

Artist busking at St Pancras- now there’s a PR’s thought

Thursday, October 25th, 2012

Anyone who regularly reads this blog will know only too well that here at Smoking Gun PR, one of Manchester’s finest public relations agencies, we keep abreast with news, current affairs and trends on a daily basis. Thankfully for you only the very best stuff ever makes its way here.

Yesterday once such stunt took place, which certainly deserved reference on this page (as with The Drum, and a few other trade digests). Gigs in train stations have been happening for some time in the music world, and with ever more competition for exposure it’s really no wonder- the public relations boost from performing to inner-London commuters probably equates to a few column inches in a decent regional paper. But this has always been the sole reserve of those capable of instrumentation, until artist Rosie Emerson headed down to St Pancras for a spot of busking, the likes of which have probably never been seen before.

Along with her easel and still life model the lady in question drew in front of the public in transit, some 100,000 of them no less, and simultaneously raised money for a worthwhile cause. The idea was to promote the Affordable Art Fair, and generate funds for the event’s chosen charities- Caring for Courage and Keats Community Library. And it did the job, although the fact numerous passers by (apparently) looked rather bemused speaks volumes about the hidden value here.

There’s no denying that when people are taken aback something has made an impression, and it’s highly probable they will go away and talk about it with friends or family. Ultimately that defines the goal of public relations, proving that this was a particularly clever flex of PR muscle, albeit one that’s a merge of true art and advertising, with three clear beneficiaries; the fair, the charities, and, of course, the lady drawing her subject. Proof, as if any were needed, that thinking laterally and creatively can be just as effective as thinking big.

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The power of a tweet

Thursday, September 27th, 2012

To the untrained eye Amanda Holden, Katherine Jenkins, and Daniel Thomas share very little in common. Closer inspection tells another story though, one held together by use, exploitation and misjudgement of social media’s might.

To begin on a positive note, Smoking Gun PR staff have been working hard on the Kumho Tyres Cash for Causes campaign of late. £100,000 is up for grabs, with a public voting system deciding on which organisations will get a share in the spoils. Clearly online networking is playing a huge part in the distribution of wealth then, but it’s amazing just how significant a status update can be.

Cue British TV stalwart Amanda Holden, who summoned the force of her 1,218,404 Twitter followers to take the Bude Sea Pool in Cornwall to the top of the competition leaderboard. That’s not bad, considering the relative obscurity of said open air public swimming facility in the eyes of most Britons, and the nationwide scope of the campaign, evidencing the power of a strong influencer.

Of course the Katherine Jenkins mystery is a very different story, but one no less indicative of the way in which social media, in this instance Twitter, can be used to refocus the spotlight. The 32 year old opera singer took to the platform repeatedly in the hope of ‘clearing her name’ following rumours she and David Beckham had a little too much knowledge of one another. The weird thing being, nobody heard about the scandal before the accused adulteress decided to contest it.

From where I’m sitting there’s a small sceptic somewhere close by who, above the din of the gossip mill, can just be heard screaming something about an attention seeking PR push. Of course we’ll never know what the real catalyst for this bizarre denial was, but there’s no doubt more of the public will have heard her name now than had at the beginning of summer.

In contrast few could accuse Welsh footballer Daniel Thomas of being anything other than honest when he came unstuck following his own 140 character quips. As we reported on our blog recently, his comments regarding Olympic aquatic types Tom Daley and Pete Waterfield were branded as homophobic, and nearly landed the Premier League man in court, if not for the QC deciding the jibe wasn’t grossly offensive, just stupid, and really only meant for friends and family.

The case has led the Director of Public Prosecutions to set about drafting guidelines for acceptable use of online networks, a result of perpetual examples that could also have been used in this article. So we’ll all soon know what can and can’t be said, though it’s unlikely to affect the number of scandals. What’s important, though, is that despite ongoing speculation such technologies have peaked, social media remains a tool of enormous power that can be used for significant gains, just so long as you’re aware of all the potential consequences.

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Heineken- shaken, not stirred

Thursday, September 27th, 2012

As big fans of 007 we’re excited about the new Bond movie, Skyfall, which arrives here in October. Saturated in bloody violence, it’s also dripping in brands, potentially taking product placement to an all time high.

Needless to say, the deadly gentleman in question has always been synonymous with high end items. Even the original Ian Flemming books boasted references to a luxury company or two, meaning it’s no surprise 2012’s installment sports logos and emblems aplenty. But how far is too far when it comes to selling in (and out)?

Some £28million has been generated as a result of paid for references in Skyfall. This time round Aston Martin is back in the scene(s) as one of the biggest sponsors- with the quintessentially British car manufacturer splashed all over that 61-second trailer released earlier this month. Fair enough; there’s no denying James Bond has always had a penchant for England’s finest vehicles.

The inclusion of Heineken, on the other hand, arguably stands out more than an awkward 30-second close up of Pierce Brosnan checking his Omega. After all, lager is hardly the most commonly drunk beverage amongst the rich and (usually) incredulous. Not that we don’t enjoy an ice cold serving of Holland’s biggest-selling beer. Nor do we have a problem with the brand’s use of social media.

A recent video campaign circulating online morphs from a Skyfall tie-in ad for the Dutch company, into a Facebook game which puts the user at the heart of the action (licensed to kill no less). Impressive stuff, there’s no denying real innovation and serious investment has gone into the concept, both of which are likely to pay off, irrespective of the film’s reception.

As for the placements on celluloid, as with PR it’s clear having your company thrust in front of millions without resorting to traditional advertising can be worth its weight in gold. According to some statistics, 75% of commercials are ‘skipped’ by consumers, either by turning the page, leaving the room, or simply focusing their attention elsewhere. In short, guaranteeing eyes on the screen, whilst a brand is too, can’t be bad for business.

Since the ban on British broadcasters using product placement within domestic productions was lifted last year this practice has been slowly growing in the UK. (See: C4’s Sunday Brunch Kenwood tie-in, UKTV’s first ever partnership, and XBox Kinect’s Sky deal). As such it’s certainly something we’re becoming more used to seeing, and can work well for the firms involved. The same isn’t always true of our enjoyment of the storyline though, so here’s hoping they’ve still saved at least a few minutes for the real action.

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How to sell and influence people

Thursday, September 27th, 2012

Apple topped the 2012 UK Coolbrands list recently. Something of a cliche, it’s hard not to wonder exactly how the analysts came to this conclusion. Again.

The fact members of the Smoking Gun PR team have been unable to get through to their mobile provider this week, thanks to the iPhone 5 launch, is testament to how much Mac products are still loved. But if something is owned by everyone, or at least one of their neighbours, can it still be seen in such reverence?

The company Steve Jobs founded provides a great case study, irrespective of any list. Back in 1984 the firm commissioned none other than Prometheus director Ridley Scott to create an advert doubling up as a public manifesto. “1984 will not be 1984”- the message referencing George Orwell’s book, and how Apple would not be like other corporations, apparently standing for free thinking individuals.

A couple of close calls with bankruptcy later and this image was well maintained through the late-1990s. The launch of the inimitable iMac, available in different colours, at a time when desktops had all the sex appeal of Bill Gates in drag, proved this point- with the aid of a (British) designer, functional technology and style had been combined to create something truly appealing, and effective.

There’s no denying that by cornering the cool-professional market Apple created a legacy of prestige that would soon attract interest from the mainstream. Skip forward a decade or so and in August it was confirmed the company had become the world’s most valuable, and most valuable of all time. But what is the effect of this on the image?

A flattering story for ‘cool brands’, published last year in The Independent, generated a micro-furore. The public cited everything from Chinese slave labour to ‘sheep like fans’ in diatribes against the planet’s favourite technology firm, suggesting all things white are no longer seen as wonderful. But people still want what the firm makes, despite the criticism of its cult-like following,  poor environmental record and scandalous production trail.

So the answer to the quandary- what makes the Coolbrand list cool?- might not be found in what’s sold, but in what’s told. A quick glance down the rest of the leaderboard in question sees a host of other names that come with immediately identifiable images. Bang & Olufsen, Mercedes-Benz, and Aston Martin all made the grade, and share one thing in common (if not more) with Apple.

By creating a unique identity, and ignoring standard approaches to stand out from their competitors, these companies have built brands that transcend fashion and fad. In this instance they tell stories that compel consumers to buy, or at least have aspirations along those lines. More universally, in business terms, none will be confused for others in their industries. Unarguably shrewd, from a marketing perspective this goes at least some way to proving any cool credentials.

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September 2012 in the Smoking Gun Study

Thursday, September 27th, 2012

Despite the rain and cold we’ve been breaking sweat here on Quay Street this month, with a host of new clients and high profile campaigns taking up our time. Needless to say, we wouldn’t have it any other way.

It’s our great pleasure to introduce a new member of the Smoking Gun fold, Gorilla Glue. This family run American firm is looking for major expansion in the UK, and as such has called upon our team to help with media relations, and social media marketing responsibilities, developing the brand on this side of the Atlantic.

We’re also currently looking after press duties for Victoria Plumb, the UK’s largest independent bathroom retailer ahead of the company’s inaugural TV advertisement campaign. A manufacturer of high quality, luxury products, there’s no denying the fixtures and fittings will look suitably opulent on screen, so we’re delighted to be involved, and can’t wait for the finished footage to be broadcast.

Elsewhere, one of our key sportswear clients, Mountain Hardwear, also had a major first recently. The firm opened a UK retail space in September, taking up residency inside Glasgow’s West End Retail Park; impressive news, not least given Britain’s continuing high street woes, and a sure fire mark of the growing demand for the acclaimed outdoor clothing.

Dairy lovers may have been aware of the recent Butler’s Cheese Craft A Cheese campaign, which came to an end in the last few weeks. With over 642,000 page impressions on the microsite, 3,000 competition entries, and almost 300 pieces of individual media coverage, we’ve been more than kept busy by what must be the country’s first ever crowd sourced cheese.

The winner,  Far Pavilion, was unveiled at Cardiff Castle for British Cheese week, and offers a sumptuous combination of cow’s milk, coriander, and cumin, falling somewhere between Lancashire and more exotic locales. It’s certainly equal to the sum of its parts, as we can concur, and has just about kept the office fueled during what has been another big month in the news, at least so far as our client roster goes. Eyes down for another busy few weeks then, it will take more than the perpetually plummeting temperature to dampen our in-house spirits.

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T Time: No Bread and Discuses

Monday, September 24th, 2012

From working as an editor in the UK, to taking charge of a Hong Kong magazine, industry journalist Tony Murray has formed innumerable opinions. Interested to hear a few we invited him to share his thoughts via a regular guest blog. Use the comments form below if you have any feedback or written bile to spit as a result, and please remember; if you don’t like it, he doesn’t work for us…

When the great Roman Empire, the template for all future consumer societies, faced terminal decline, it had two distinct offerings designed to ward off widespread chaos. Bread. And circuses.

With a distinct lack of bread available, unless you work for a bank or can reliably kick a ball between two sticks most Saturdays, the emphasis in the Britain of 2012 has clearly been on circuses. Fortunately, we’ve been blessed with two huge pleb-enthralling spectacles in recent months – the Diamond Jubilee and the Olympics.

Thanks to Cliff Richard being specially de-frosted to sing before the Monarch and the Thames briefly – and for the first time since the last Elizabethan age – being home to more boats than old cans of Fosters and used prophylactics, the summer started well. With the Old Spices precariously balanced on taxis and the UK gaining more gold in two-weeks than even a mid-level stockbroker, it ended quite impressively too.

What now though? With a summer of sport and sycophancy behind us, how is the populace to be distracted from nurse-less hospitals and teacher-less schools for the remainder of the year? Fortunately, the third-in-line to the throne selflessly came to the rescue.

It is believed that the decision to waggle the young royal’s personal crown jewels right across the internet came directly from Number 10. It proved so popular that Downing Street instantly decreed that Princess Kate should get her baps out on the internet and in Closer magazine (other Gallic opportunistic porn mags are available). This saved a lot of time. Diana, her predecessor as Princess of Hearts, should have followed the same policy, rather than seemingly setting out to expose her royal chestiness to every blue-veined male on an individual basis. Probably alphabetically.

Flushed with the success of these twin royal raunchy reveals, it is believed that the Con-Doms have a number of treats in store to while away the chillier months.

In October, government scientists will announce a breakthrough in cloning technology. This will see them able to replicate multiple Take Thats at will. Fortunately, due to government cut backs in science funding, these cloned musicians – branded Fake That by a wag at The Sun – are only three inches high. To keep things in scale, Jason Orange is only two inches tall. By November, Government plans will see a Fake That playing in every municipal park, entertaining everyone with 20/20 vision or a big magnifying glass.

In December, an assembled group of Fake Thats secure the coveted Xmas No 1 with a novelty cover version of It Only Takes a Minute Girl. The novelty being, of course, that “Minute” is pronounced “My-Newt”. Celebrations are spoilt by the news that the Robbie Williams of the Fake That based in Egerton Park has left the group. Sadly, his ambitions to launch a solo career are frustrated when he is eaten by a big dog.

Find all this a trifle incredible? Unlikely even? Nick Clegg is currently trying to convince his party that he didn’t mean to make them history when he signed up for his lovely, embossed “Deputy Prime Minister” business card and, come January, it’s bankers bonus season again. Now that really is fucking unbelievable.

Tony Murray is Managing Editor of Gafencu Men in Hong Kong. He was previously editor of Adline and group managing editor of the Carnyx Group, publishers of The Drum and former publishers of The Marketeer. You can contact him at tonymurray37ATgmailDOTcom

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Required reading: Tim Berners Lee on The Drum

Tuesday, September 18th, 2012

Today saw one of our favourite media, public relations and marketing digests publish the second part of an intriguing interview with a guy who has changed the way we live beyond all recognition. As such we thought it best to draw some attention to the dialogue in question.

Sir Tim Berners Lee invented the World Wide Web, and in his conversation with The Drum shares a few thoughts on the modern industries of technology and communication. Needless to say, no publication in the world would have him round for tea without asking for his digital predictions, though there are plenty of other interesting aspects to the online article soothsaying aside, namely his ideas on the role of newspapers in the 21st Century.

And that’s not just because they match our own, with dailies and weeklies still having a huge part to play in the current affairs landscape, retaining plenty of cultural currency. It might not feel like it, given the decline in print sales, but as we have mused on time and again, the overwhelming amount of information now posted online every minute of every day seems to be teetering on the bring of saturation point, leaving many consumers with something of a quandary- who, exactly, should they trust?

The obvious answer, according to Berners Lee, lies with the professionals. “[W]henever someone comes to me, worried about a mass of junk on the web, my answer is ‘you need a newspaper’. You may not get it on paper, but you need its functions. You need editors, writers, researchers,” he explained to the interviewer. “People will get used to paying for newspapers on the web eventually.”

It’s certainly a logical standpoint, and it’s difficult to imagine a world without the big guns filing copy. Yet perpetual bad news regarding circulation figures poses another difficult question. Can the institutions charged with responsibilities relating to news delivery hold out long enough for the public to about turn on its demand for current affairs without cost, particularly in light of an overwhelmingly damaging 12 months for UK journalism’s biggest selling outlets?

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The Blagger’s Blog 7th September 2012

Friday, September 7th, 2012

A weekly roundup of talking points, sans effort

Thought for the week

“I’m not familiar precisely with what I said, but I’ll stand by what I said, whatever it was.” Mitt Romney on comments he made (and then forgot) about Barack Obama.

Weekly high

With rapidly increasing concerns about the forthcoming presidential elections, U.S. voters that don’t want militant conservatism to take over the White House will most likely be pleased to hear former big chief Clinton showing support and solidarity for Barack Obama, who will look to beat his republican rival to secure four more years in power. Fingers crossed.

Weekly low

As if Nestle needs to worsen its reputation any more, this week a Brazilian court ruled any food containing over 1% genetically modified organisms must be labelled as such. The confectionary giant tried to beat the rap, lost, and gave us a prime example of why corporate transparency is best practice.

Three things that may happen next week…

The identity of the individual who perpetrated the multiple killings in rural France, leaving a number of British tourists dead, could well be discovered, Republican Presidential candidate Mitt Romney will begin his campaign trail, whilst EU Finance Ministers will meet in Cyprus next Friday to discuss the ongoing continental problems.

Dates for your diary

Wednesday 12th September 2012- Manchester; MPA Business Lunch National Press Group @ Castlefield Rooms- Drinks, food and discussion in the first of a new series of events designed for communicators interested in national press.

Tuesday 5th September- Leeds; Leeds Digital Lunch @ The Adelphi- Ahead of the Leeds Digital Festival in October interested professionals are invited to meet, greet, and discuss the industry.

Thursday 13th September 2012- Manchester; CIM Social Media Benchmark In-Depth Review @ Manchester Business School- results from the Social Media Benchmark launched in London earlier this year will be analysed.

If there is a success story, blunder, or tweeting town you’d like to see included email helloATsmokinggun.co.uk or tweet using #blaggersblog. Happy Friday!

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T Time: Why I hate the Paralympics

Monday, September 3rd, 2012

From working as an editor in the UK, to taking charge of a Hong Kong magazine, industry journalist Tony Murray has formed innumerable opinions. Interested to hear a few we invited him to share his thoughts via a regular guest blog. Use the comments form below if you have any feedback or written bile to spit as a result, and please remember; if you don’t like it, he doesn’t work for us…

“And finally (bong!) today, in London, a man with no legs ran a 100m in less than three minutes  (bong!)….” It’s been billed as a continuation or even the successor to this summer’s Games, but actually the Paralympics looks ever more like the skateboarding duck of the Olympic world.

In truth, the Paralympics is a difficult event. It taxes the media to maintain the myth that it’s Just as Significant and No Different to the Proper Olympics. It also forces the public to take a view of it that sits somewhere between patronising and a sort of awkward, half-hearted acceptance.

After all, we’ve just had weeks of physical specimens, honed to a peak of highly-trained perfection, holding aloft gold medals, symbols of the highest levels of human achievement.

Blokes across the country have feigned interest in cycling and hurdling, while concealing a semi- at the thought of a lycra-clad Jessica Ennis or Victoria Pendleton bending over to pick up a spoon. While, for the ladies, there were twittered pix of Tom Daley in his Speedos.

How, then does this parade of Adonii sit alongside the Paralympics? While good-natured ribbing resulted from any mention of Olympic tickets for the Women’s Beach Volleyball, how would we react should an office member brag of a similar allocation at the Paralympics? Unless they had a relative on the team, that is. We’d feign approval, of course, but would there be a non-PC hint of discomfort nestling there?

The problem of squaring the able-bodied Olympics alongside its more physically-challenged companion is not a new one. Back in 2008, the Chinese government printed a special booklet of advice for volunteers helping out at the Beijing Paralympics.
Volunteers, it read, should be aware that physically handicapped people tend to be miserable, truculent and difficult to handle.

The booklet was swiftly pulped following an international outcry. While the Chinese booklet clearly highlights the huge problems the PRC has with dealing with less than perfect specimens of humanity, it does – no matter how ham-fistedly or mistakenly– acknowledge a difference. Something you’d be hard to distinguish in the 2012 media approach.

Over the weekend, to somewhat muted coverage, Daniella Peers, a member of the Canadian wheelchair basketball team at the 2004 Athens Paralympics, billed the event’s 2012 incarnation as a “freakshow”.

Commenting on the media treatment of this year’s tourament, Ms Peers said: “They [the media] are always referring back to the idea that disability is this tragic, horrible thing in our bodies. Focusing on bodies as the root of disability is like seeing racism as a problem of skin colour.”

Much though I hate to disagree with a bronze-medal winning Paralympian, even a Canadian one, I wonder if she’s not missed the point pretty much entirely. Surely the ultimate insult to these physically-challenged athletes is to treat them exactly the same as the specimens of human perfection that preceded them?

Does anyone really believe that Zara Phillips had to try a tenth as hard as Ellie Simmonds to get on the winners’ podium? While having Prince Phillip as a granddad is certainly some kind of handicap, it’s clearly preferable to short-limbed dwarfism. Well, probably.

The media coverage of the Paralympics brings into relief a clear problem of the Times We Live In. We’ve started to confuse equality and homogeneity. Differences have to be papered over, rather than considered or celebrated.

Frankly thalidomide athletes with their arms aloft in conscious mimicry of the poses struck by the long-limbed athletes of a month ago look a little lacking in dignity. Even grotesque, though it’s hardly permissible to say – or even think – so.

Should these athletes, at the behest of some poolside photographer, really be expected to adopt the ill-fitting template of their “physically-perfect” predecessors?

We live in mad Alice in Wonderland times, times where, as the Dodo decreed, all must have prizes. Everyone, in short (or, even, if short) must be treated exactly the same, no matter what their age, creed, colour, intelligence or physical prowess. This is regardless of their needs, preferences or culture. Taken to extreme, as it was over the weekend, this sees parents complaining that their offspring have failed their English GCSEs just because they’re semi-literate. Shame.

The Vulcans, as so often, have a word for it. Unfortunately that word is IDIC – Infinite Diversity in Infinite Combinations. As maxims for life derived from short-lived American TV sci-fi shows of the 1960s go, it’s clearly not a bad one. It’s certainly several up on “Danger, Will Robinson, danger…” which lacks a somewhat more general application.

The Paralympics is not the Olympics and the media should stop pretending it is. While the Olympics celebrate the perfection of the human form, the Paralympics celebrate the sublime nature of the human spirit in overcoming adversity. It’s no sin to say one is less photogenic than the other.

Perhaps the true beauty of the Paralympics is that it is one event that brings into sharp focus those twin contradictions of contemporary life – an abject body fascism and an obsession with pretending everyone is fundamentally the same. If it takes a paraplegic on a podium to bring that one into relief, well so be it.
Live Long and Prosper Y’all. Well most of you.

Tony Murray is Managing Editor of Gafencu Men in Hong Kong. He was previously editor of Adline and group managing editor of the Carnyx Group, publishers of The Drum and former publishers of The Marketeer. You can contact him at tonymurray37ATgmailDOTcom

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