Case Files

Influencing influencers— why brands ar...

Our big gun, Rick Guttridge, explains how so many companies are looking in the wrong place for influencers, and how big data can be used to ensure you’re collaborating with the best possible voices for your sector.

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Smoking Gun's 2017 Almanac

With just four days until Father Christmas gets here we thought it about time to unveil our annual roundup of…

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5 Controversial Christmas campaigns

We all know the deal with Season’s Greetings, right? Brands throw themselves into the spirit of December with the same…

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Marketing problems: Is the UK industry f...

Much as writing in dialect is shorthand for ‘desperate attempt to be original’, unless you’re Irvine Welsh, here in Britain we…

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Essential Business Tips: Partnership Mar...

Guest blog post by Innovate UK It’s not easy to get eyes on your site. In fact, it’s hard work,…

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PR thoughts: Shining beacon of light or ...

What’s your take on digital advertising? Are you already amongst the growing number of web browsers using ad blockers, or…

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Lessons from a bad PR and marketing mist...

These are confusing times to say the least. From the environment to the economy, politics to TV programming, it seems…

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