Case Files

Social media for business— Major updat...

We run through the latest and greatest changes on all the major networks— Facebook, Instagram, LinkedIn, Snapchat and Twitter— to get your social media for business bang up to date, identifying key trends in the process.

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Last orders- Is Wetherspoons’ soci...

Over the weekend news hit that the UK’s best-loved cut-price pub chain was closing all its social media accounts— both…

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7 steps to developing a PR strategy with...

Although in 2018 social media is somewhat divisive— some love, some loathe— if there’s one thing we can all agree…

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Fear v social media, and your PR campaig...

Businesses have never been more aware of how potentially damaging social media can be to a brand’s reputation. But this shouldn’t put…

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#DeleteFacebook- Has Facebook's dis...

By now the details surrounding Facebook and Cambridge Analytica’s data breach should be pretty clear, with information on more than…

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Too much time online? Leave digital to t...

When Nokia announced plans to resurrect its iconic 3310 mobile in February last year everyone over the age of 30…

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Elle Darby: Anatomy of a social media sc...

This month one of the biggest debates in recent memory concerning influencer marketing broke out, calling into question the neutrality,…

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Social media trust falls to historic low...

In the ten years since his brainchild was launched there have been very few occasions when I’ve said ‘Mark Zuckerberg…

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Social media for business: Instagram and...

The two-leading visual social networks are at the oneupmanship game again, with a host of script-flips set to revolutionise how…

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