Everyone knows the internet is constantly growing, but what actually happens in a minute? This week’s infographic shows the amount of data transferred in 60 seconds and makes a few predictions for the future.
A hat tip to Intel for creating this infographic
At Smoking Gun PR, we are always following the developments within the social media sphere, and this week’s infographic looks at the the impact of Instagram dropping its support for Twitter cards has had on both social networks, and what this means for brands.
A hat tip to Column Five for creating this info graphic.
A weekly roundup of talking points, sans effort
“The seventh district administrative court’s decision is a blatant attempt to deny people in Egypt their right to seek, receive and impart information on the basis that some people may – if they seek the video out – be offended.” Dr Agnes Callamard, executive director of pro-free speech organisation ARTICLE 19, commenting on Egypt’s proposals to block YouTube for one month after an amateur video was posted containing anti-Islamic sentiments.
This week’s light news success stories include…
…Ben Affleck taking home Best Film and Best Director for Argo at the BAFTAs, with 57 articles reporting on his success, in contrast Michael Gove’s abandoned plans to do away with GCSEs made it into 48…
….Anne Hathaway winning Best Supporting Actress for Les Miserables at the BAFTAs, whereas the woman who killed herself after being cross examined to deduce whether a choirmaster sexually assaulted her only featured in 22…
…and, finally, Daniel Day Lewis astounded nobody by claiming his BAFTA title of Best Actor for Lincoln, and ended up in 45 headlines, far more than the 14 that reported on how the Metropolitan Police ‘stole’ the identities of dead children to give undercover officers new names.
(Source: Journalisted)
With Valentine’s yesterday it’s safe to say we were spoilt for choice in terms of great campaigns focused on love and the like. IKEA Australia just about topped the bunch, though, with the generous offer of a free cot for every child born nine months from February 14th. Talk about incentives.
Tempted as we were by the seemingly never-ending Horse Meat Gate, Carnival Cruises beat any equine catastrophes this week. Passengers were stranded onboard a powerless vessel (without sanitation) in the latest maritime tourist misadventure, but to make matters worse the seafaring firm decided to send this tweet out, presumably in a misguided attempt to reassure. See you next year?
Investigators are expected to extend the deadline for horse meat testing after traces of the proud animals were found in fresh beef and more potential infringements than expected appear to have taken place. The trial of South African paralympic hero Oscar Pistorius will get underway following the fatal shooting of his girlfriend. And, the BBC’s governing body will hold a discussion on the publication of transcripts from the Pollard Review, which looks at the way Newsnight handled the Jimmy Savile investigation.
…some are calling it a great idea, others a stupid gimmick. Either way, American Express is currently operating a purchase-by-tweet service in the U.S., whereby discounted products from Microsoft, Amazon, and Sony can be purchased by using a specific Twitter hashtag, which triggers the payment. Read a more complete story here.
If there is a success story, blunder, or news event you’d like to see included email helloATsmokinggun.co.uk or tweet using #blaggersblog. Happy Friday!
At Smoking Gun PR we understand the importance of images when communicating our clients’ stories. The old adage of a picture saying a thousand words is truer now than ever before, particularly in the digital sphere. As such this week’s infographic looks at the importance of including images in your online content.
A hat tip to MDGAdvertising for creating the infographic.
At Smoking Gun we’re very conscious that there isn’t a one size fits all plan for social media- it all depends upon what a business is hoping to achieve. As an evidence-focused PR agency we’re constantly evaluating the effectiveness of all channels for our clients, and looking at how businesses and consumers are utilising various networks to ensure we can continue to deliver the best results.
This week’s infographic shows the difference between user and business activity on five of the key social networks and shows some clear opportunities for the future.
A hat tip to Ubervu for creating this infographic.
‘Tis the season to be jolly and with less than a week till Christmas day we decided to use our usual infographic blog post to share this handy flow chart to help you pick which festive film to watch.
Thanks to lemon.ly for creating this infographic.
A weekly roundup of talking points, sans effort
“Four more years”. Barack Obama’s post election victory tweet – now the most popular tweet of all time.
Light news success stories in the papers this week included…
… General fodder about Kim Kardashian made the headlines 31 times beating expenses shame Labour MP Denis MacShane who made the headlines 29 times.
… Self promotion queen Rhianna found herself at the centre of 34 news stories this week vs just one story on Equalities minister Helen Grat who altered an employment contract to deny her aide statutory sick pay ‘to save tax payers money’
… Tabloid favourite Chery Cole racked up 30 articles, 22 more than the 8 pieces found about the end of the Miners’ industrial action in South Africa which left 47 people dead
(Source: Journalisted)
Following news this week that Comet had gone into administration, Dixons hit the headlines with some Christmas cheer by announcing that it has delayed its annual festive recruitment drive to offer jobs to the stricken stores’ workers.
Dixons is recruiting 3,000 Christmas staff and has delayed the process by a week to allow Comet workers the chance to apply.
Channel 4 were forced to issue an apology this week after removing the word ‘gay’ from an episode of the Simpsons.
The word was censored during a re-run broadcast on Sunday afternoon after the broadcaster deemed that it was not suitable for a daytime audience.
Channel 4 explained the censorship as a ‘mistake by an overly cautious compliance checker.’
The world premiere of the last film in the Twilight franchise will take place in LA. Dozens of Twihard fans have already set up camp, with 2,200 people from across the world registered to set up home outside the downtown LA theatre ahead of the screening. Special activities, including a marathon screening of the four previous films, have been laid on to help pass the time.
Tuesday 13th November, Manchester – Northern Soho Networking Event @ Bohemia Bar; Come and get to know Manchester’s finest creatives including a speed networking session.
Friday 16th November, Manchester – Manchester Hackathon @ MadLab; FutureEverything, Open Data Manchester and Manchester City Council are looking for experts and innovators to hack, code, programme and experiment with the city’s sets of open data to build new applications and develop future services.
If there is a success story, blunder, or tweeting town you’d like to see included email helloATsmokinggun.co.uk or tweet using #blaggersblog. Happy Friday!
The last four weeks have been typified by one thing, hard work, which doesn’t often translate into great in-house news. Not to worry, though, we are also currently celebrating a new client win, closing a national competition, and congratulating the academic success of a recent addition to our fold.
To start with the most immediate news and The Kennel Club has appointed Smoking Gun to handle an integrated PR and social media campaign from our Spinningfields base. The idea being to promote the forthcoming Discover Dogs event, which will be held at Earl’s Court, London on November 10th and 11th.
So the team have been busy developing Facebook apps, and finding the finest K9 talent in the land to take part in the Crufts Factor contest, with a little help from Britain’s Got Talent winner Ashleigh Butler. Meanwhile, Simon Cowell’s production crew will also be at the venue, selecting candidates for a new show featuring the best man’s best friend has to offer. As such watch this space for dancing animals.
Onto more campaign news and today is the last chance to vote in the Kumho Tyres Cash For Causes competition. Bude Sea Pool still holds the top spot to grab £2,000 in prize money, though it’s not too late for that to change, with the runner up organisation also bagging £1,000. A host of charities and community groups are in the running, so deciding which to back isn’t easy, but well worth the effort.
Elsewhere in the office and Anne-Marie Bailey, our latest Account Executive, has deservedly been informed she will graduate from her MA in Public Relations with Merit, for details on how she managed to impress our own MD Rick Guttridge, landing a desk on Quay Street, and those responsible for marking her academic work read our newsletter story, How to blog a job in PR.
Overall then plenty to talk about, albeit all in an honest day’s work. Looking ahead and things look even busier than ever over the impending month, with preparation for 2013 already well underway if not in place for a host of exciting projects. As per usual we’re eager to get started on them all, meaning you can expect more news worthy of a peruse in the not-too-distant future.
Statistic of the month
The internet reaches 70% of Western Europe’s population.
Cult Clips
Fans of the X Factor may have noticed repeated use of the word ‘cabaret’ in a derogatory manner, i.e. ‘it’s a bit too cabaret’. Here’s the response to Gary Barlow’s comments, which pushed the filmmakers one step too far.
Open-eyed Twitter users will recognise the #firstworldproblems which is being used as part of the Water Is Life campaign. Here’s the video to accompany the charity’s push, which has made over 1million people take a step back and think.
Thanks to our new client The Kennel Club we’ve been privy to some rather impressive dog action in the last few weeks, including this social documentary about a typical day in the life of a loyal hound. Insightful stuff to say the least.
God bless perfume advert parodies, what with the strange nature of scented TV commercials. The latest Brad Pitt stint for Chanel is a classic example, and this spoof treats it perfectly. That it also features a dog is pure coincidence. Honest.
Infographic of the month
As it’s All Hallow’s Eve and all we thought it only fitting to draw some attention to this terrifyingly interesting (ahem) image based explanation on the growing industry surrounding the spookiest day of the year.
Source: Moneysupermarket.co.uk
As an award winning social media and PR agency everyone at Smoking Gun PR understands how important it is for brands to engage with their fans and followers. This week’s infographic is all about understanding those fans, followers and friends and what they care about by dividing them into four key segments.
A hat tip to getsatisfaction.com and column five for creating the infographic.
