September 2019 in the Smoking Gun study
To prorogue or not prorogue, that’s the question that defined the UK this month. Thankfully, here at Manchester’s most ingenious PR and social media agency we were much clearer on things. Downton Abbey product launches, high profile trade shows, not one but two returning team members, a new starter, and our own successful industry roundtable.
Almost enough to distract us from all that political turmoil. Almost. After all, it’s not every day you go to Highclere Castle, the setting for Downton Abbey, to promote a new line from a favourite client.
Thanks Silentnight’s Highclere Collection has arrived to a great fanfare after the media were invited to the stately residence for afternoon tea, a screening of Gatsby Girls and meet and greet with Lady Carnarvon. Cue reams of coverage, with hits still coming in as we speak.
Our team was also out in full force at The Lawns on behalf of Willerby Homes. The biggest event in the mobile, lodge and park home sector, we followed our own social media advice by capturing behind the scenes footage showing just how much work goes into events like this.
Smoking Gun’s headquarters was again used as a meeting point for some of the brightest sparks in the branding and marketing worlds. Alongside Prolific North, we hosted an event dedicated to the importance of brand reputation.
Attendees discussed what reputation really means, why must be an ongoing concern, the significance of C-suite representatives and their behaviour, and why you should “never start and end your PR brief with awareness”. Being well-known isn’t the same as being well-loved.
We were also in attendance at Twitter’s @TwitterMktgUK session, where we learnt what best drives results and conversations, and what it really means to have influence on the network. Not to mention gaining key insights into the elements of a successful integrated marketing campaign thanks to Warburtons’ #GoodBagels push.
This all means a team that’s better equipped than ever to meet the changing needs of our client base and future prospects. And that team is bigger than ever, with the return of Hayley Peters as operations director and Emma Beard as relationship manager. Meanwhile, Martin O’Neill has joined the crew, taking up the title of Senior Creative Manager in charge of all things visual and appealing. Needless to say, then, October is looking very exciting indeed.
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