Case Files
...and Finally

Blagger’s Blog— Gucci, Super Bowl, Coca Cola, Delta

Smoking Gun’s roundup of the best and worst of PR and marketing, with Super Bowl dropping the gender, Gucci dropping the ball and Delta getting sleazy.

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Social media marketing Super Bowl shows brand purpose is king

This year’s Super Bowl saw an exponential increase in purpose-driven advertising, according to social media giant Twitter. And audiences loved it.

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What social media lessons can we take from Fortnite and Marshmello

After a phenomenon in which millions ‘attended’ a virtual gig in a gaming world, we consider what this means for social media, event partnerships and more.

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Blagger’s Blog— Gucci, Super Bowl, Coca Cola, Delta

Smoking Gun’s roundup of the best and worst of PR and marketing, with Super Bowl dropping the gender, Gucci dropping the ball and Delta getting sleazy.

Read more

Social media marketing Super Bowl shows brand purpose is king

This year’s Super Bowl saw an exponential increase in purpose-driven advertising, according to social media giant Twitter. And audiences loved it.

Read more

What social media lessons can we take from Fortnite and Marshmello

After a phenomenon in which millions ‘attended’ a virtual gig in a gaming world, we consider what this means for social media, event partnerships and more.

Read more

Blagger’s Blog— KLM holograms, Theresa’s warplane, Facebook Apple ban

Smoking Gun’s media and marketing news roundup this week; Theresa May won’t visit Europe via Spitfire, KLM unveils hologram guides and Apple cuts Facebook.

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January 2019 at Smoking Gun HQ

All the latest news from Smoking Gun PR in January 2019, name-checking Google, PR Moment Awards, and Deloitte; a list that could go on.

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Not working with us: 6 sexist Valentine adverts to prove we’re still...

It’s just two weeks until the most romantic day of the year, but brands still cause offence when creating Valentine’s campaigns. As these examples show.

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