Case Files

Guest blog: Understanding Google

Examining Google’s products in a systematic way can give some clear indications as to their strategic objectives for the future.

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Not Always App-propriate

Peter Craven is the joint managing director of Madhouse Associates, a Manchester based integrated marketing agency which boasts Toyota and…

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G’day! An upside down look at consumer...

How different can a PR agency in Sydney be to a UK consumer PR agency like Smoking Gun? I moved to the other side of the world to pursue my career in PR I thought, new media to learn, contacts to make but how different can it be, right? Wrong! Moving to Sydney Australia has been a learning curve from start to finish.

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Are Press Release Distribution and News ...

Manchester PR agency Smoking Gun is a firm believer in the power of online PR and welcomed the thoughts of Graham Parker on the merits of news distribution.

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The Blogosphere explained – guest ...

Erica Douglas, author of Little Mummy blog, shares her thoughts with us about the world of blogging and why its changed her life

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I had a (day) dream

Does day dreaming help increase creativity at work? How can daydreaming be beneficial to you? For instance can it help you to rehearse the changes you want to make in your life? Be a good stress reliever, simply give you a break? All of those things. Specifically day-dreaming helps you, personally or vicariously, to imagine future events or recall past ones.

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Successful Entrepreneurs Take Action Say...

Read about one bald man’s mission to motivate 1 million people in the UK to make a difference to their lives and be inspired to take positive action yourself. More than just a PR stunt, this Manchester businessman has a credible long term goal.

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Can entrepreneurs become leaders? Are le...

These are very important questions and ones that have huge debates surrounding them. Good leadership is essential for the survival and profitability of businesses. This is even more critical for the survival of smaller firms. From my experience of developing leadership in small businesses I firmly believe that leaders can be made and that some entrepreneurs can be leaders.

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Blagger’s Blog: Royal blood, blood...

Sue Peters, Director of the LEAD programme at Lancaster University Management School is well placed to offer her expert insight …

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Blagger’s Blog: Democracy… I...

Sue Peters, Director of the LEAD programme at Lancaster University Management School is well placed to offer her expert insight …

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Blagger’s Blog: Best of Christmas ...

Sue Peters, Director of the LEAD programme at Lancaster University Management School is well placed to offer her expert insight …

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Blagger’s Blog: Clive James, Lego ...

Sue Peters, Director of the LEAD programme at Lancaster University Management School is well placed to offer her expert insight …

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Misinformation means media relations are...

Sue Peters, Director of the LEAD programme at Lancaster University Management School is well placed to offer her expert insight …

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Expert PR strategy, econometrics, future...

Sue Peters, Director of the LEAD programme at Lancaster University Management School is well placed to offer her expert insight …

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