We walk you throught the fundamentals of copywriting for social media, blog posts and press releases in the latest of our expert tips.
You don’t need to have spent time on our awards page, attended one of Smoking Gun’s much-lauded training sessions or…
Blogs eh? Who’d have one? Well, us, actually. And many other brands. If you’re confused as to why any company…
After being involved in last year’s AMEC Measurement Month by speaking at a CIPR event, this year our MD, Rick Guttridge,…
Successful marcomms campaigns rely on insights- let us show you what they are, and where to find them.
Here’s short video that visualises the ‘brand is story’ concept, something we know a thing or two about.
Smartphones will continue to increase in market share throughout 2012, meaning investing in mobile website is a very good idea, as this video explains.
Not-for-profit trade association Vice President of Communications and freelance digital marketing consultant Mark McGee stresses the importance of planning, and movie knowledge.
Location based social media is growing in importance, so this helpful video explains the best way to exploit one of the key networks.
We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.
Smoking Gun’s media and marketing news roundup this week; Theresa May won’t visit Europe via Spitfire, KLM unveils hologram guides and Apple cuts Facebook.
All the latest news from Smoking Gun PR in January 2019, name-checking Google, PR Moment Awards, and Deloitte; a list that could go on.
It’s just two weeks until the most romantic day of the year, but brands still cause offence when creating Valentine’s campaigns. As these examples show.
How do you encourage, attract and collaborate with your public social media champions? We talk you through the steps to guarantee superfans come flying in.
After Gillette’s toxic masculinity critique beware of marketing claiming to get woke without doing anything, says Smoking Gun’s MD Rick Guttridge
Smoking Gun’s roundup of weekly media news, this time with ‘toxic masculinity’ targeted by new ad, classic British satire hitting 25 years young, and Labour mistaking Wales for Scotland.