Every Manchester PR agency should welcome the arrival of new media, especially in print. Following the launch, we take a closer look at Byline Times.
Staff from this Manchester PR agency went to a PRCA event to meet prominent journalists, and had one question. Has print really fallen out of favour?
Big businesses are rejecting the old population segments in favour of new, more complex demographics. Here’s what every marketing agency needs to know.
Carlsberg marketing U-turn is one of the bravest pieces of marketing we’ve seen…probably.
Shock advertising fatigue is rife, leaving charity PRs and marketers two choices. Push the limits, or think differently. Here’s how to do the latter.
It’s just two weeks until the most romantic day of the year, but brands still cause offence when creating Valentine’s campaigns. As these examples show.
As the world receives a shock to the system about the state of the environment we explain how sustainability makes both business and marketing sense.
As Tortoise prepares to launch, we look at the rising trend for slow journalism— from Pro Publica to Design Exchange, and how brands can tap into this sector.
To mark the 60th birthday of Paddington Bear we consider the similarities between strong characters and world-beating brands.
We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.
He arrived into the franchise’s eponymous London train station direct from deepest, darkest Peru in 1958. Since then, he has…
Smoking Gun’s weekly roundup of media and comms news— with Carlsberg getting LIverpool’s beers in, royal babies getting born and Facebook getting too big.
Each week Smoking Gun PR rounds up the biggest media, social, marketing, PR and advertising news. This time with Chewbacca, Coke and failed campaigns.
From Harrods to McDonald’s, we run through some of the best examples of brands using podcasts for PR and marketing purposes.