Case Files

Top 5 PR podcasts

We love listening to engaging content, for both business and pleasure. Hence so much debate over this list of the best PR podcasts.

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Top tips on landing your first PR agency...

How do you get that foot in the door with a leading PR agency? One of our newest recruits explains the ins and outs of the career ladder’s first rung.

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Smoking Gun’s 2019 April Fools PR ...

Now the laughter has stopped, we’ve rounded up some of the best 2019 April Fools PR stunts, and explained exactly why they stood out.

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Marketing and PR experts must not rely o...

We’re fans of driving great work with good use of data, but as a number of leading marketers have said, numbers should never replace creative thought.

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Brand purpose era is the time for PR age...

Iceland’s significant reputation gains off the back of embracing the conscious consumer proves we are entering a golden age for PR agencies that understand brand purpose.

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7 literary PR stunts you’ll love f...

We’re celebrating World Book Day in the only way a top-level PR agency can; by compiling a list of exceptional examples of literary PR stunts.

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We are what we eat: The best veggie food...

It’s Veggie Month in the UK, and so we’re looking at the best examples of food marketing that encourage people to get the greens in.

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6 essential (and not-so-essential) socia...

Forget vanity metrics and misleading stats, we run through the most popular forms of judging social media marketing success, and reveal which are really important and which are, well, not so.

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Measuring PR performance relies on prope...

It’s no good comparing your metrics with those of an irrelevant organisation, even if that organisation is a vague rival. Logical benchmarking is the answer.

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Dropping bath bombs: Can Lush ditch soci...

One of the world’s most beloved cosmetics firms says goodbye to social, but still aims to harness the power of influencer marketing. Why?

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Blagger’s Blog— The Joker is ba...

Smoking Gun’s media and comms news roundup— Joaquin Phoenix brings Batman’s foe back, we’re up for another award and UK gender pay gap moves the wrong way.

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Smoking Gun’s 2019 April Fools PR ...

Now the laughter has stopped, we’ve rounded up some of the best 2019 April Fools PR stunts, and explained exactly why they stood out.

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Blagger’s Blog— Competitive wate...

Smoking Gun’s roundup of PR, digital marketing, social media and comms news— this week with YouTube’s most niche community and a new picture service aiming to shatter stereotypes.

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March 2019 at Smoking Gun HQ

A night on the red carpet, women in leadership, Goldman Sachs, PRCA digital, in-house fundraising. Here’s what you missed by not working in Smoking Gun’s office.

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After shock: Emotion, empowerment and fu...

Shock advertising fatigue is rife, leaving charity PRs and marketers two choices. Push the limits, or think differently. Here’s how to do the latter.

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