We love listening to engaging content, for both business and pleasure. Hence so much debate over this list of the best PR podcasts.
How do you get that foot in the door with a leading PR agency? One of our newest recruits explains the ins and outs of the career ladder’s first rung.
Now the laughter has stopped, we’ve rounded up some of the best 2019 April Fools PR stunts, and explained exactly why they stood out.
We’re fans of driving great work with good use of data, but as a number of leading marketers have said, numbers should never replace creative thought.
Iceland’s significant reputation gains off the back of embracing the conscious consumer proves we are entering a golden age for PR agencies that understand brand purpose.
We’re celebrating World Book Day in the only way a top-level PR agency can; by compiling a list of exceptional examples of literary PR stunts.
It’s Veggie Month in the UK, and so we’re looking at the best examples of food marketing that encourage people to get the greens in.
Forget vanity metrics and misleading stats, we run through the most popular forms of judging social media marketing success, and reveal which are really important and which are, well, not so.
It’s no good comparing your metrics with those of an irrelevant organisation, even if that organisation is a vague rival. Logical benchmarking is the answer.
We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.
One of the world’s most beloved cosmetics firms says goodbye to social, but still aims to harness the power of influencer marketing. Why?
Smoking Gun’s media and comms news roundup— Joaquin Phoenix brings Batman’s foe back, we’re up for another award and UK gender pay gap moves the wrong way.
Smoking Gun’s roundup of PR, digital marketing, social media and comms news— this week with YouTube’s most niche community and a new picture service aiming to shatter stereotypes.
A night on the red carpet, women in leadership, Goldman Sachs, PRCA digital, in-house fundraising. Here’s what you missed by not working in Smoking Gun’s office.
Shock advertising fatigue is rife, leaving charity PRs and marketers two choices. Push the limits, or think differently. Here’s how to do the latter.