Case Files

We are what we eat: The best veggie food...

It’s Veggie Month in the UK, and so we’re looking at the best examples of food marketing that encourage people to get the greens in.

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6 essential (and not-so-essential) socia...

Forget vanity metrics and misleading stats, we run through the most popular forms of judging social media marketing success, and reveal which are really important and which are, well, not so.

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Measuring PR performance relies on prope...

It’s no good comparing your metrics with those of an irrelevant organisation, even if that organisation is a vague rival. Logical benchmarking is the answer.

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PR measurement can safeguard 2019 market...

In order to ensure the same spending power next year, marketing and PR teams must start taking their ROI responsibilities seriously, or risk further cuts.

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What is PR measurement actually doing fo...

Agencies and departments must step up and show real, tangible evidence of their impact on business KPIs in order for PR measurement to be taken seriously.

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Top tips for selling-in real life featur...

Expert advice on working with compelling case studies that lead to strong real life features news editors won’t be able to resist.

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10% of UK public sector campaign budgets...

New UK government guidelines reiterate what we have been saying for years— effective PR evaluation and measurement is vital for comms success.

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Slashing red ink? Don’t slow down ...

When times are tough it doesn’t make sense to bury your head in the sand and reign in budgets. A great PR strategy is a cost-effective way of reinstating brand dominance, reaching new customers and stealing valuable column inches.

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Public relations expert masterclass: Bob...

We attended the CIPR Northern Conference in Newcastle, now here are our key learnings from one of the best the PR business has ever seen.

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PR agency thoughts— Do we need Instagr...

Last month we attended the CIPR Northern Conference in Newcastle; a one-day line-up of workshops and debates with headline speakers,…

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Blagger’s Blog: Joker, Banksy, athleti...

Last month we attended the CIPR Northern Conference in Newcastle; a one-day line-up of workshops and debates with headline speakers,…

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How will Facebook’s Like cull impact s...

Last month we attended the CIPR Northern Conference in Newcastle; a one-day line-up of workshops and debates with headline speakers,…

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September 2019 in the Smoking Gun study

Last month we attended the CIPR Northern Conference in Newcastle; a one-day line-up of workshops and debates with headline speakers,…

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Pet PR case study: Rehousing ‘Lovedogs...

Last month we attended the CIPR Northern Conference in Newcastle; a one-day line-up of workshops and debates with headline speakers,…

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Generation Z: Insights into brand loyalt...

Last month we attended the CIPR Northern Conference in Newcastle; a one-day line-up of workshops and debates with headline speakers,…

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