Case Files

Is influencer marketing becoming safer f...

Fresh news from camp Instagram suggests more protection from influencer marketing fraud may be en route.

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Social media content experts shouldnR...

It’s one of digital marketing’s holiest grails. What constitutes effective social media content? Any social media experts, and increasingly their…

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5 branded podcasts for PR and marketing ...

From Harrods to McDonald’s, we run through some of the best examples of brands using podcasts for PR and marketing purposes.

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How to use Snapchat for influencer marke...

Snapchat for influencer marketing may not be the most obvious concept, but it can work wonders amongst a certain demographic. Here’s what you need to know.

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What digital marketing agencies can lear...

Could Grindr be a content goldmine? Is Bumble really boosting brand image for major companies? Can SMEs get involved. Digital marketing agencies think so.

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What would it mean for influencer market...

As word hits that Instagram could be about to trial a feature that hides like counts, we ask what this might mean for influencer marketing.

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What every digital PR agency knows about...

It’s been a big week in Facebook’s battle to regain trust. But as any digital PR agency knows, the network will survive without faith but most brands won’t.

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Dropping bath bombs: Can Lush ditch soci...

One of the world’s most beloved cosmetics firms says goodbye to social, but still aims to harness the power of influencer marketing. Why?

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8 films about social media (and what to...

Social media impacts on almost every aspect of life, as this list of movies inspired by digital worlds prove— from fake influencers to content censors.

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Social media content experts shouldnR...

With social media impacting almost every aspect of day-to-day life it’s understandable there are many stories to tell about social…

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Blagger’s Blog— Royal baby, red beer...

Smoking Gun’s weekly roundup of media and comms news— with Carlsberg getting LIverpool’s beers in, royal babies getting born and Facebook getting too big.

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A Manchester PR agency’s dream: By...

Every Manchester PR agency should welcome the arrival of new media, especially in print. Following the launch, we take a closer look at Byline Times.

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Blagger’s Blog— RIP Chewy, Coca ...

Each week Smoking Gun PR rounds up the biggest media, social, marketing, PR and advertising news. This time with Chewbacca, Coke and failed campaigns.

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This Manchester PR agency has a question...

Staff from this Manchester PR agency went to a PRCA event to meet prominent journalists, and had one question. Has print really fallen out of favour?

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5 branded podcasts for PR and marketing ...

From Harrods to McDonald’s, we run through some of the best examples of brands using podcasts for PR and marketing purposes.

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