This year’s Super Bowl saw an exponential increase in purpose-driven advertising, according to social media giant Twitter. And audiences loved it.
After a phenomenon in which millions ‘attended’ a virtual gig in a gaming world, we consider what this means for social media, event partnerships and more.
How do you encourage, attract and collaborate with your public social media champions? We talk you through the steps to guarantee superfans come flying in.
Can we really learn anything from end of year lists? As one brand’s top social media marketing campaigns breakdown goes to show, the answer is yes.
How can you improve your Instagram output when using the network for social media marketing? Here are a few ideas.
As the world’s leading search engine prepares to call time on its failed social network we consider why this will change nothing in socia media marketing.
In the past we have shown how to find the right people to engage with your brand on influencer marketing. Now we run through the best ways to ensure you can measure success in real terms.
With more than 8billion views per day, and 1/3 of all internet users tuning in to a broadcast, brands really can’t afford not to understand the benefits of Facebook Live, and how to exploit them.
Not familiar with Quora? Chances are by this time next year you will be. We jump the gun to give you a head start on the Q&A community that delivers businesses, products and services a huge global audience, for free.
We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.
Smoking Gun’s media and marketing news roundup this week; Theresa May won’t visit Europe via Spitfire, KLM unveils hologram guides and Apple cuts Facebook.
All the latest news from Smoking Gun PR in January 2019, name-checking Google, PR Moment Awards, and Deloitte; a list that could go on.
It’s just two weeks until the most romantic day of the year, but brands still cause offence when creating Valentine’s campaigns. As these examples show.
After Gillette’s toxic masculinity critique beware of marketing claiming to get woke without doing anything, says Smoking Gun’s MD Rick Guttridge
Smoking Gun’s roundup of weekly media news, this time with ‘toxic masculinity’ targeted by new ad, classic British satire hitting 25 years young, and Labour mistaking Wales for Scotland.