Case Files

Misinformation means media relations are...

Just when you thought it was safe to turn on the TV, someone goes and calls a General Election. Akin…

Read more

Social media agency tips: Memes for busi...

It’s a term that was coined in 1976 by ethologist and evolutionary biologist Richard Dawkins. He wanted to label instances…

Read more

November 2019 at Smoking Gun HQ

Winter is here, but we have plenty of in-house news to warm your hearts. After all, they don’t call it…

Read more

The media must be more responsible to sa...

“Not many people have asked if I’m OK.” These words have stuck with me over the last fortnight following the…

Read more

7 scarily bad Halloween PR campaign fail...

The end of October means one thing— Halloween. Which means one thing for brands— a clamour to come up with…

Read more

Digital update: Online accessibility can...

While accessibility has long been a requirement for businesses in real life, online accessibility has been much slower to catch…

Read more

October 2019 in the Smoking Gun HQ

It’s hard to believe we’re now two months from the end of the year. This is no time for reflection,…

Read more

September 2019 in the Smoking Gun study

To prorogue or not prorogue, that’s the question that defined the UK this month. Thankfully, here at Manchester’s most ingenious…

Read more

Pet PR case study: Rehousing ‘Lovedogs...

Objectives  Support Adoption for Pets wanted to cement its position as the number one supporter of pet rescue centres in…

Read more

Want more?

We are not all born ingenious PR inventors. Save yourself the trouble of finding one by signing up to our free monthly newsletter.

AMEC Measurement Month 2019: How to meas...

Objectives  Support Adoption for Pets wanted to cement its position as the number one supporter of pet rescue centres in…

Read more

The media must be more responsible to sa...

Objectives  Support Adoption for Pets wanted to cement its position as the number one supporter of pet rescue centres in…

Read more

7 scarily bad Halloween PR campaign fail...

Objectives  Support Adoption for Pets wanted to cement its position as the number one supporter of pet rescue centres in…

Read more

Digital update: Online accessibility can...

Objectives  Support Adoption for Pets wanted to cement its position as the number one supporter of pet rescue centres in…

Read more

October 2019 in the Smoking Gun HQ

Objectives  Support Adoption for Pets wanted to cement its position as the number one supporter of pet rescue centres in…

Read more

September 2019 in the Smoking Gun study

Objectives  Support Adoption for Pets wanted to cement its position as the number one supporter of pet rescue centres in…

Read more